SOURCE: StrongMail

StrongMail

August 02, 2011 08:00 ET

StrongMail's Email Marketing Solution Receives Top Marks From EducationDynamics

Leading Higher Learning Marketing Company Attains 98% Email Delivery Rate and Increases Effectiveness of Its Email Programs by Centralizing Its Marketing and Event-Triggered Email on StrongMail

REDWOOD CITY, CA--(Marketwire - Aug 2, 2011) - StrongMail, a leading provider of online marketing solutions for email marketing and social media, today announced that EducationDynamics, the leading marketing, information and technology services company dedicated to helping higher education institutions find, enroll and retain students, has increased its email delivery rate to 98%, successfully re-engaged inactive customers and streamlined operations by centralizing its marketing and event-triggered email on StrongMail.

With its network of 50 special interest microsites, including eLearners.com and EarnMyDegree.com, EducationDynamics helps millions of students select the right school and successfully complete their chosen programs. Previously, EducationDynamics was working with an email service provider that was unable to scale effectively to support the growing volume and sophistication of its email programs. Given the important role that email plays in keeping existing and prospective students engaged with the company's products and services, EducationDynamics decided to switch to StrongMail after a formal review of other top-tier email service providers.

"Since switching to StrongMail, our email deliverability has shot up to 98 percent, which has had a huge impact on our ability to provide users with helpful information at the right stage of their school selection process," said Bruce Bortle, director of media operations at EducationDynamics. "Thanks to StrongMail, we are able to target more efficiently, be more responsive and ultimately get into the inbox, which has led to higher conversions and happier customers."

StrongMail provides EducationDynamics with a dedicated email marketing solution that has eliminated the challenges it had working with its prior email service providers, including slowed mailings. Centralizing on StrongMail has also enabled EducationDynamics to better manage email marketing across all of its microsites and business units. With StrongMail, each division can quickly view the results of their specific campaigns, while providing corporate management with a global view across all divisions, including regular approval and methodology checks.

"Successful companies need the ability to provide their target audience with relevant information that is delivered at exactly the right-time in the customer lifecycle, and that's exactly what StrongMail provides," said Tal Nathan, vice president of client services at StrongMail. "With StrongMail, companies are able to take better control of their email marketing and easily create, launch and optimize effective programs that increase both revenue and ROI."

In addition to streamlining the management of its email campaigns, StrongMail's easy-to-use interface and advanced functionality has enabled EducationDynamics to reduce production time for each campaign, resulting in time and resource savings. StrongMail's ability to manage both batch and event-triggered email has also made it much easier for EducationDynamics to update and optimize their transactional email and lifecycle email marketing programs, including welcome emails, surveys and digital book download confirmations. By using StrongMail to power a recent winback campaign, EducationDynamics was able to reengage 10 percent of all users who clicked on the message.

About EducationDynamics
EducationDynamics is higher education's leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, EducationConnection.com, eLearners.com, GradSchools.com, StudyAbroad.com, TestDriveCollegeOnline.com, TestDriveGradSchoolOnline.com and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition, as well as other innovative solutions including LeadWatchLive, its web-based inquiry management system. Through Aslanian Market Research, the company brings decades of proprietary research, unparalleled market and student intelligence and best practice insights to its clients. For more information, visit www.educationdynamics.com.

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media solutions. Offering a comprehensive suite of technology and services, StrongMail takes a fundamentally different approach to traditional email marketing service providers that offers many unique advantages to brands. StrongMail's dedicated online marketing solutions offer the lowest total cost of ownership of any enterprise email marketing solution and easily integrate with customer data sources to help marketers improve the performance of their email marketing campaigns. StrongMail's email and social CRM agency provides industry-leading strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at www.strongmail.com or via the links below.

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