SOURCE: StrongMail

September 08, 2010 08:00 ET

StrongMail's ThreadMarketing and Altimeter Group to Present Social CRM Marketing Strategies in Live Webinar

Learn How to Identify and Connect With Your Best Customers to Increase Sales and Lifetime Value

REDWOOD CITY, CA--(Marketwire - September 8, 2010) -  StrongMail, a leading provider of online marketing solutions for email and social media, today announced that its email and social CRM agency ThreadMarketing is presenting an upcoming webinar for Fortune 2000 marketers entitled, "A Marketer's Guide to Social CRM." This free webinar is being held on Wednesday, September 22, 2010, and will feature expert advice from Altimeter Group analyst Jeremiah Owyang and ThreadMarketing managing director, Michael Della Penna. 

Leveraging social CRM to improve your existing marketing programs comes down to first learning the core principles behind this powerful new strategy, and then understanding how to effectively apply them. This interactive webinar will show you how to get started with social CRM, including a case study showcasing how a major brand was able to identify and connect with their best customers to increase sales and lifetime value. Don't miss this opportunity to learn from recognized social CRM experts and get your questions answered in an extensive Q&A session.

Title: "A Marketer's Guide to Social CRM"
Date: Wednesday, September 22, 2010
Time: 11:00am PT / 2:00pm ET
Free Registration:

Webinar Topics:

  • The driving principles of social CRM and how to apply them
  • How to leverage data from multiple channels to anticipate consumer activity
  • Tactics for driving customer engagement, sales and brand loyalty
  • A major brand case study detailing how to drive revenue and customer satisfaction


  • Jeremiah Owyang, Partner, Altimeter Group
  • Michael Della Penna, Managing Director, ThreadMarketing, A StrongMail Company

About ThreadMarketing
ThreadMarketing is a new kind of email and social CRM agency that empowers CMOs and marketing decision makers to listen, learn, engage and influence key customers and prospects. A StrongMail Company, ThreadMarketing offers a comprehensive suite of strategic marketing services and tools that span digital-marketing expertise, award-winning creative and market-leading email and social media technologies. Leading brands rely on ThreadMarketing to optimize their CRM across multiple marketing channels, resulting in meaningful conversations that grow brand advocacy, relationships and business results. Learn more about ThreadMarketing at, or follow us online at or

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. ThreadMarketing, StrongMail's email and social CRM agency, provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at, or follow us online at or