SOURCE: StrongMail


September 14, 2010 08:00 ET

StrongMail's ThreadMarketing Details Facebook Marketing Best Practices in New Whitepaper

Free Resource Provides Marketers With Proven Advice for Building Their Brand and Community

REDWOOD CITY, CA--(Marketwire - September 14, 2010) -  StrongMail, a leading provider of online marketing solutions for email and social media, today announced a new whitepaper from its email and social CRM agency ThreadMarketing titled, "Facebook Best Practices: Building Your Brand & Your Community." This free resource provides Fortune 2000 marketers with proven advice for leveraging Facebook to drive customer engagement and brand advocacy.

Without an effective strategy that properly reflects and respects consumer interests, brands risk alienating customers and wasting valuable internal resources. The report showcases examples of how leading brands are building active communities on Facebook that are rewarding for the brand and its fans, while effectively meeting customer retention, loyalty and other core business objectives.

"As the world's most active social network, Facebook represents an unprecedented opportunity for leading brands to deepen existing customer relationships and establish new ones -- but only if they employ the right strategy," said Michael Della Penna, Managing Director of ThreadMarketing, A StrongMail Company. "A haphazard approach to Facebook marketing is a missed opportunity and potentially damaging to the brand, which is why it's so important that brands follow the best practices outlined in this insightful new whitepaper."

Whitepaper Title: Facebook Best Practices: Building Your Brand & Your Community
Free Download:

Key Topics:

  • How to understand consumers and define brand value
  • Tactics for building awareness and acquiring fans
  • Strategies for delivering value and engaging fans
  • Methods for testing, tracking and measuring performance
  • Optimization techniques based on learnings and performance

About ThreadMarketing
ThreadMarketing is a new kind of email and social CRM agency that empowers CMOs and marketing decision makers to listen, learn, engage and influence key customers and prospects. A StrongMail Company, ThreadMarketing offers a comprehensive suite of strategic marketing services and tools that span digital-marketing expertise, award-winning creative and market-leading email and social media technologies. Leading brands rely on ThreadMarketing to optimize their CRM across multiple marketing channels, resulting in meaningful conversations that grow brand advocacy, relationships and business results. Learn more about ThreadMarketing at, or follow us online at or

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. ThreadMarketing, StrongMail's email and social CRM agency, provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at, or follow us online at or