SOURCE: threadmarketing


November 16, 2010 11:00 ET

StrongMail's threadmarketing and TWTRCON Founders Debut Free "Twitter for Business" Whitepaper

Jointly Developed Resource Provides Actionable Advice for Building and Engaging a Vibrant Following on Twitter

REDWOOD CITY, CA--(Marketwire - November 16, 2010) - StrongMail, a leading provider of online marketing solutions for email and social media, today announced that its email and social CRM agency threadmarketing has partnered with TWTRCON founders Modern Media on a new whitepaper titled, "Twitter for Business: Your Guide for Getting Started." The new whitepaper is being made available for the first time today at TWTRCON SF. A Platinum sponsor of the one-day event, threadmarketing will also be demoing the latest version of the StrongMail Social Studio which includes sharing tools Social Notes and Influencer, as well as Social Direct, a robust social media campaign management tool. 

The newest version of Social Direct is being released at TWTRCON SF 2010 and includes integrated RSS capabilities allowing marketers greater control over building, managing, automating and optimizing blog and news feeds to followers via Twitter (See today's separate announcement for details).

Available as a free download via the link below, the "Twitter for Business" whitepaper presents Fortune 2000 marketers with actionable advice and real best-in-class examples for leveraging the power of Twitter to build customer relationships, engagement and marketing ROI.

"With more than 175 million users -- and 30 million added in the last two months alone -- marketers cannot afford to ignore this powerful medium for connecting with customers and building brand advocacy," said Michael Della Penna, Managing Director of threadmarketing, a StrongMail Company. "With step-by-instruction and detailed analysis of Twitter campaigns from leading brands, 'Twitter for Business' is the definitive guide for integrating Twitter into your marketing mix."

Whitepaper Title: Twitter for Business: Your Guide for Getting Started
Free Download:

Key Topics:

  • Establishing your Twitter objectives and goals
  • How to build a presence
  • Developing compelling content and dialog
  • Strategies for growing and engaging your follower base
  • Case studies and tactics to drive response, conversion and marketing ROI
  • Tactics for managing your Twitter operations and measuring performance

Demo of StrongMail Social Studio at TWTRCON SF 2010
Visit the threadmarketing table at TWTRCON SF 2010 and receive a demo of StrongMail Social Studio, including the latest version of the Social Direct campaign management application featuring automated RSS feeds that enable marketers to easily share news, blogs and other relevant feeds to their followers.

About threadmarketing
Threadmarketing is a new kind of email and social CRM agency that empowers CMOs and marketing decision makers to listen, learn, engage and influence key customers and prospects. A StrongMail Company, threadmarketing offers a comprehensive suite of strategic marketing services and tools that span digital-marketing expertise, award-winning creative and market-leading email and social media technologies. Leading brands rely on threadmarketing to optimize their CRM across multiple marketing channels, resulting in meaningful conversations that grow brand advocacy, relationships and business results. Learn more about threadmarketing at, or follow us online at or

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. Threadmarketing, StrongMail's email and social CRM agency, provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at, or follow us online at or