SOURCE: Stroome

September 13, 2011 00:20 ET

Stroome Brings Easy Video Collaboration and Social Sharing to the Cloud at DEMO Fall 2011

Free Service Will Let Video Content Curators Dip Into World's Largest Rights-Cleared Clip Pool for Fast Video Creation

SANTA CLARA, CA--(Marketwire - Sep 13, 2011) - Stroome, the free, cloud-based video platform that lets users quickly edit, remix, discover and share video, will be demonstrating onstage at the prestigious DEMO Fall 2011 conference being held this week at the Hyatt Regency Silicon Valley.

Journalists, filmmakers, musicians, students, sports enthusiasts, travelers, activists, bloggers -- basically anyone who wants to create original content -- can use the Stroome service. Stroome users can work alone or find like-minded collaborators to create and share video. The Stroome cloud-based platform gives editors the option of keeping their video private or sharing it with everyone across the web and on social media sites. There is nothing to download -- it all happens in the browser.

Stroome will be demonstrating the service in front of an audience of potential investors, leading industry entrepreneurs and press luminaries at the DEMO conference Wednesday morning.

"Stroome goes beyond video sharing websites such as YouTube and Vimeo by bringing online video editing to the browser," said Matt Marshall, executive producer, DEMO. "Stroome meshes what we think are the three most compelling concepts contributing to the future of the web -- video creation, cloud-based computing and social media."

What Can Video Content Creators do?

  • Connect to the 27 million other aspiring and established content providers, editors, and producers across the web
  • Upload content to the site so that it's immediately accessible for editing and sharing
  • Grab clips from the largest collaborative, rights-cleared clip pool on the web
  • Edit and remix content in real time with their network of friends and colleagues
  • Publish those edits and remixes to all the popular social networking sites, blogs and websites

"Stroome reimagines the way people create content for distribution across YouTube and Facebook," said Nonny de le Pena and Tom Grasty, co-founders of Stroome. "Stroome provides a place where content creators can congregate and collaborate around relevant, rights-cleared video content."

World's Largest Rights-Cleared Clip Pool
Today there are 27 million video content creators across the web according to eMarketer, and ComScore has found that the average American Internet user now watches 30 minutes of video online each day -- a 40 percent increase from 2009. Stroome will help accelerate this trend by making it easier to edit and share video. Every time a Stroome contributor uploads his or her video, images or audio to the platform they can allow other people to see and use it. Stroome users can discover and use these existing rights-cleared clips for their own projects. As Stroome grows the Clip Pool gets richer and richer. To date, thousands of clips have been uploaded and made public and are available for use. To learn more about the Clip Pool and Stroome, visit

About Stroome
Stroome is a free, cloud-based video platform that lets you quickly edit, remix, discover and share video with a few people or with everyone across the web and on social media sites. Video content creators and content curators can easily work alone or find like-minded collaborators to draw from the world's largest rights-cleared clip pool for their video creations. Learn more about Stroome at

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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