SOURCE: Salesfusion

Salesfusion

September 16, 2015 09:30 ET

Structural Products Manufacturer Transforms Marketing-Sales Alignment With Salesfusion

Strongwell Corporation Benefits From Real-time Prospect Data, Email Personalization to Boost Marketing and Sales Effectiveness

ATLANTA, GA--(Marketwired - September 16, 2015) - Strongwell Corporation, the world leader in the pultrusion of fiber reinforced polymer (FRP) structural products, recently selected Salesfusion, a leading provider of marketing automation technology for small and mid-sized businesses, to help its organization align marketing and sales processes for improved prospect engagement.

Like many B2B organizations, Strongwell was looking for a marketing automation platform that could help eliminate manual data sharing between marketing and sales to accelerate responsiveness and more effectively measure digital marketing results.

After becoming dissatisfied with its previous marketing automation software given its inability to accurately track website activity and email engagement, Strongwell selected the Salesfusion solution to seamlessly integrate with its existing CRM, Microsoft Dynamics.

"After undergoing a Salesfusion demo, our team saw the platform's immediate value," said Barry Myers, marketing manager, Strongwell. "It has revolutionized the way we prospect."

The following are some of the ways in which the Salesfusion marketing automation solution has transformed Strongwell's sales and marketing operations:

  • Salesfusion's integration with Microsoft Dynamics allows the marketing team to qualify and engage prospects before handing off to sales, resulting in improved sales efficiency and increased contact database integrity.
  • Real-time website tracking and advanced email analytics push actionable prospect data into the CRM and send alerts to sales, accelerating sales follow-through efforts and response times.
  • Rather than sending a generic email, Strongwell is able to execute nurture campaigns sent from individual sales representatives, leading to a more flexible and personalized prospect experience.

The ability to personalize emails has had an immediate impact on Strongwell's marketing operations and overall business.

"Sending personalized emails through Salesfusion generated a quote request for a $30,000 project on day one," said Myers. "Results like that confirm we made the right choice with Salesfusion."

“Strongwell's commitment to innovation is inspiring. Their 60 year track record for finding new ways to better align its business sets the standard for others in manufacturing," said Carol O’Kelley, CEO of Salesfusion. “The organization has done a tremendous job of leveraging the Salesfusion platform to transform its lead management strategies to the betterment of marketing-sales alignment and revenue generation.”

Click here to read the full Strongwell and Salesfusion case study.

ABOUT SALES FUSION
Salesfusion makes the promise of marketing automation accessible to all levels of marketers. Shining a light on the handoff between sales and marketing with native integration to CRMs, Salesfusion creates a unified funnel to ensure no lead is left behind. More than 400 small and mid-sized businesses rely on this comprehensive yet easy-to-use platform to engage in long-term relationships that drive more qualified leads, improve conversion rates and increase revenue. For more information visit www.salesfusion.com or on Twitter @salesfusion.

ABOUT STRONGWELL
Headquartered in Bristol, Virginia, Strongwell is the world's leading and largest pultruder of fiber reinforced polymer composites. The company has pultrusion manufacturing facilities in Bristol, VA, Washington County, VA and Chatfield, MN. Strongwell is a financially strong, privately-held company, producing products including structural shapes, grating, handrail, structural building panels, decking systems, composite armor, ladder rail, and many OEM products for its diverse customer base. To learn more about Strongwell, please visit www.strongwell.com.

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