SOURCE: Strutta

Strutta

October 17, 2012 08:05 ET

Strutta to Deliver Social Promotions to ExactTarget Customers

ExactTarget SocialPages Customers Gain Access to Strutta's Industry Leading Promotions Builder

VANCOUVER, BC and INDIANAPOLIS, IN--(Marketwire - Oct 17, 2012) - Strutta Media Inc., a leader in social media marketing and promotions, announced today a new integration with global interactive marketing provider ExactTarget, making Strutta's tools for building social media contests and sweepstakes available within the ExactTarget SocialPages application.

ExactTarget SocialPages clients will have the ability to create, launch and manage Strutta-powered Facebook apps directly from within the SocialPages interface, enabling marketers to leverage information from their Strutta-powered promotions within ExactTarget to power more relevant cross-channel campaigns.

"The true power of consumer engagement is realized when you are able to connect your social efforts with other communications channels such as email and mobile," said Strutta CEO Ben Pickering. "This is a vision we are pursuing with our own platform as well as through key partners such as ExactTarget."

The product integration is being launched at ExactTarget Connections '12, where Strutta will be participating as a sponsor and presenting insight into running successful Facebook promotions.

"We chose to work with Strutta because of their team and their technology," said Margaret Francis, vice president of social products at ExactTarget. "We feel confident in offering Strutta through SocialPages that our clients are getting a great tool for building branded promotions on Facebook."

This partnership marks another significant validation of the Strutta platform as the best-in-class solution for enterprise clients looking to build and engage their audience through social promotions. Strutta partnered earlier this year with The Meltwater Group to add Strutta's social media suite to the Meltwater Buzz product lineup, and Strutta is aggressively establishing itself as the partner of choice for complementary marketing solutions providers.

About Strutta
Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. Its do-it-yourself tools allow brands and agencies to easily create and manage interactive contests and sweepstakes, coupled with a rich set of social analytics. Strutta has powered award-winning campaigns for top international agencies, Fortune 500 companies and small businesses. Clients include Crate & Barrel, Hilton Hotels, Disney, and airbnb. Strutta is a privately held company headquartered in Vancouver, BC, and is a Facebook Preferred Marketing Developer. For more information, visit http://strutta.com.

Contact Information

  • Media Contact for Strutta:
    Colin Crook
    Knock Twice
    P: 650-269-5235
    E: Email Contact
    T: @colincrook