SOURCE: StubHub

December 18, 2006 13:20 ET

StubHub 2006 Concert Ticket Annual Report

Increasing Adoption of the Secondary Ticket Market Results in Lower Average Ticket Prices; StubHub Concert Ticket Sales Nearly Double in 2006; Fans Buy and Sell Tickets for More Than 7,300 Concerts on StubHub in 2006

SAN FRANCISCO, CA -- (MARKET WIRE) -- December 18, 2006 -- StubHub, the fan's ticket marketplace, is pleased to release its first annual concert industry ticket report on sales activity across music events during 2006 at the country's most-trafficked secondary marketplace just for tickets. The information in the report reveals some interesting trends and information from the year in concert ticket sales. The data, published for the first time, includes the top grossing tours and those with the highest average ticket price in 2006.

"Fans have long been frustrated with tickets evaporating within minutes during a 10 a.m. Saturday morning on-sale and realize that StubHub is a solution to sell outs, buying the leftover nosebleeds behind the stage or dealing with scalpers in the parking lot," said Jeff Fluhr, founder and CEO of StubHub. "Fans can find a wide selection of tickets at StubHub where choice is prevalent and every transaction is guaranteed."

Because of the website's popularity, StubHub's sales data is an excellent barometer of the secondary demand for the most popular touring acts.

StubHub Key Stats of 2006 (as of 12/18/06):

-- Gross sales of concert tickets on www.stubhub.com INCREASED 95% in 2006

-- The average price of concert tickets sold via StubHub DECREASED $20 per ticket on average in 2006 ($145) when compared to 2005 ($165).

-- The Rolling Stones "A Bigger Bang" tour was the biggest selling tour of the year in terms of gross dollars

-- Jimmy Buffett's "Party at the End of the World" tour sold the most actual tickets for a concert series

-- Barbara Streisand's tour topped the average ticket price category at a whopping $406 per show.

-- Six of StubHub's Top 10 Grossing Tours of 2006 also toured in 1986 or earlier (Stones, Madonna, Billy Joel, Jimmy Buffet, Bon Jovi, Barbara Streisand)

-- Of the top 10 grossing tours in 2006, American Idols Live, a compilation of finalists from the hit TV show, is the only act debuting in the 21st century.

-- StubHub grew more than 120% year-over-year based on the actual number of concert tickets sold via the site.

-- The number of active buyers and sellers on StubHub nearly doubled in 2006 from last year. The number of unique visitors to the site has climbed to an average of nearly 3 million per month at year's end.


StubHub's Million Dollar Tours of 2006:

The tours listed below were the highest grossing overall on StubHub in 2006, all surpassing the $1,000,000 mark in total ticket sales: (ranked in order of highest gross)

                                                        North
                                                       American
                                                        Dates
                                                        ------
Rolling Stones                      A Bigger Bang Tour    35
Madonna                               Confessions Tour    34
Billy Joel                               My Lives Tour    35
Soul 2 Soul Featuring Faith Hill
 and Tim McGraw                      Soul2Soul II Tour    74

Jimmy Buffett                      Party at the End of
                                        the World Tour    16
Barbra Streisand                   Streisand: The Tour    20
Dave Matthews Band                                        65
Bon Jovi                          Have a Nice Day Tour    39

Kenny Chesney                     The Road & The Radio
                                             2006 Tour    26
American Idols Live                     American Idols
                                            LIVE! Tour    60
Red Hot Chili Peppers               Intergalactic Tour    36
Coldplay                            Twisted Logic Tour    33
Cheetah Girls                         The Party's Just
                                            Begun Tour    64
Eric Clapton                                              24
Tool                                                      51
The Who                                                   39
Roger Waters                      The Dark Side of the
                                             Moon Live    21
$100 Average Ticket Price Benchmarks Established Success

In the six years of monitoring average ticket prices on its marketplace, StubHub has recognized a consistent trend with respect to the price paid or market value of tickets for acts in the secondary market. Historically, the $100 average price point (or greater) applies to acts with a substantially large national following. The $100 mark serves as a true differentiator between the established superstar live acts and the rest of the industry. Artists commanding over $150 a ticket on average are typically the veteran legacy acts who have built up multiple generations of fans and generally do not come from the contemporary music landscape. Most new acts who are still growing their fan bases will see average ticket prices trade for under $100 in the open market. StubHub has gathered the top 10 grossing concert acts for 2006 in three pricing levels (1) under $100, (2) between $100 and $150, and (3) over $150:

            Super Stars - Over $150
                  Genre                   Per Tix Avg.
                                         ------------
Barbra Streisand                         $        406
Rolling Stones                           $        263
Madonna                                  $        247
Eric Clapton                             $        207
The Who                                  $        199
Billy Joel                               $        174
Red Hot Chili Peppers                    $        161
Bon Jovi                                 $        157
Soul 2 Soul Tour Featuring Faith Hill
 and Tim McGraw                          $        155
Roger Waters                             $        154

         Shining Stars - $100 - $149
                 Genre                   Per Tix Avg.
                                         ------------
Kenny Chesney                            $        148
Radiohead                                $        148
American Idols Live                      $        144
Coldplay                                 $        142
Tool                                     $        134
Dave Matthews Band                       $        133
Jimmy Buffett                            $        131
Rascal Flatts                            $        119
Cheetah Girls                            $        117
Pearl Jam                                $        103

            Rising Stars - Under $100
                   Genre                 Per Tix Avg.
                                         ------------
Kid Rock                                 $         96
The Killers                              $         92
James Blunt                              $         85
Evanescence                              $         84
Fall Out Boy                             $         81
Ben Harper                               $         80
The Fray                                 $         77
Alice in Chains                          $         76
Panic At the Disco                       $         71
The Strokes                              $         60
* Rankings based on 2006 tours with a minimum of 20 dates and at least 1,000 total tickets sold via www.stubhub.com

Twice is Nice for Top Acts

The table below tracks top touring acts that were on the road in both 2005 and 2006 and compares actual tickets sold, total gross dollar sales as well as the average price paid by StubHub buyers. In most every instance, tours more than doubled their actual tickets sold and total gross dollars proving the constant fan demand for these acts and adoption of StubHub as a destination of choice for ticket buyers.

2006 vs. 2005 Top Tours - Comparisons

                        # Actual
                      Tickets Sold
                        Increase/    Total Gross     Average
Genre                    Decrease       Sales         Price    # Tour Stops
                        -----------  -----------  ------------ ------------
Rolling Stones '06              - 9%         - 9% $        264           35
                        -----------  -----------  ------------ ------------
Rolling Stones '05                                $        257           42
                        -----------  -----------  ------------ ------------
Jimmy Buffett '06             + 165%       + 130% $        132           27
                        -----------  -----------  ------------ ------------
Jimmy Buffett '05                                 $        151           26
                        -----------  -----------  ------------ ------------
Dave Matthews Band '06         + 75%        + 83% $        133           53
                        -----------  -----------  ------------ ------------
Dave Matthews Band '05                            $        127           67
                        -----------  -----------  ------------ ------------
Bon Jovi '06                  + 159%       + 139% $        158           39
                        -----------  -----------  ------------ ------------
Bon Jovi '05                                      $        171           29
                        -----------  -----------  ------------ ------------
Kenny Chesney '06             + 106%        +104% $        149           65
                        -----------  -----------  ------------ ------------
Kenny Chesney '05                                 $        150           74
                        -----------  -----------  ------------ ------------
The latest news and information about sold out concert tickets can be found at StubHub's Concerts blog (http://concerts.stubhub.com/) and the company's Rolling Stones blog (http://rollingstones.stubhub.com/). Additional data can also be found at Concert Tickets at StubHub (http://www.stubhub.com/concert-tickets/).

About StubHub

StubHub is the fan's ticket marketplace, enabling customers nationwide to buy and sell tickets at fair market value to a vast selection of sporting, concert, theater and other live entertainment events, even those that are "sold out." StubHub reinvented the ticket resale market in 2000 and continues to lead through innovation. The company's unique open marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered via StubHub's patent-pending FanNetwork (SM) ticket delivery service, supported by seven-day toll free customer service at 1-866-STUBHUB, and backed by an industry-first FanProtect (SM) Guarantee. Company partners include sports teams in the NFL, NBA, NHL, leading NCAA athletic programs and media companies including AOL and CBS. In August 2006, Inc. Magazine named StubHub the #8 fastest growing private company in America. The company is headquartered in San Francisco. For more information on StubHub, visit www.stubhub.com

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