February 12, 2007 08:00 ET

StubHub FanStats(SM) -- Daytona 500 Sets the Standard for National Fan Appeal

47 U.S. States, Four Canadian Provinces and More Buy for NASCAR's Marquee Event

SAN FRANCISCO, CA -- (MARKET WIRE) -- February 12, 2007 -- The 49th annual Daytona 500, NASCAR's most prestigious race, is only days away and the "Super Bowl of racing" has truly become a national draw. While the conventional wisdom is that the race draws predominantly from the southern United States, sales data from StubHub, the fan's ticket marketplace, shows fans from all corners of the country will be in attendance. As is the case with many popular events, racing fans, unsatisfied with the remaining tickets offered by the box office, have turned to StubHub for the widest choice and selection of seating options. StubHub's ticket data shows the largest concentration is local Floridians, due in large part to the central proximity of Daytona International Speedway. However, this year's Daytona 500 has already attracted buyers from 47 U.S. states, as well as Washington D.C., Puerto Rico, and four Canadian provinces. Ticket buyers come from as far as Fairbanks, Alaska and Houlton, Maine. Over the course of the last four years, the Daytona 500 has emerged from a regional event, attracting buyers from 15 states, into one of the most nationally appealing events sold on StubHub.

The truest indicator of fan demand and passion is the price buyers are willing to pay for access to the event. StubHub has created the Daytona 500's Most Revved-Up Fans list, which ranks the top ten buying states, based on the average price tickets have sold for in each respective state. In order to qualify for the list, each state's sales had to comprise at least 2% of StubHub's total Daytona 500 sales.

The Daytona 500's most revved-up fans can be found in Texas, as residents have paid on average $358 to attend the event. According to StubHub sales data, the range of tickets sold in Texas has been $117 for a seat in the Oldfield Lower section to $1,217 for a ticket in the Nextel Tower. Second on the list is the state of New Jersey, where buyers' steep demand has yielded an average price of $342. Rounding out the top five are two more northeastern and one western state -- Connecticut, California, then Massachusetts, in order.

Daytona 500's Most Revved-Up Fans

Buyer State    Avg. Ticket Price    Percent of Total
1.  Texas           $358                   2%
2.  New Jersey      $342                   3%
3.  Connecticut     $308                   2%
4.  California      $292                   4%
5.  Massachusetts   $287                   3%
6.  Maryland        $269                   3%
7.  Virginia        $250                   3%
8.  Florida         $227                  32%
9.  Michigan        $225                   3%
10. New York        $224                   5%
* Data as of February 9, 2007

** Remaining 37 states make up 37% of total

*** Washington D.C., Puerto Rico, and 4 Canadian provinces make up 3% of total

Additional StubHub Daytona 500 Data

-- The 2007 Daytona 500 has drawn StubHub buyers from more states than
   these recent marquee events:

   --   U.S. Open Tennis (Aug-Sept 2006) - 46 U.S. states, Wash. D.C.,
        Puerto Rico, 4 Canadian provinces
   --   BCS Title Game (Jan 2007) - 43 U.S. states, Wash. D.C.
   --   Super Bowl XLI (Jan 2007) - 36 U.S. states, Wash. D.C., 1 Canadian
   --   The Masters (Apr 2006) - 32 U.S. states, Puerto Rico, 2 Canadian
   --   Indianapolis 500 (May 2006) - 27 U.S. states, 1 Canadian province

-- The 2007 Daytona 500 is the highest grossing motorsports event in
   StubHub history.

-- The average ticket selling price for Daytona 500 tickets has increased
   each year, consistent with the growing demand for tickets:

   --   2007 - $236 - (as of 2/9)
   --   2006 - $232
   --   2005 - $228
   --   2004 - $195
   --   2003 - $177

-- According to StubHub sales data, Daytona buyers have become more
   widespread each year:

   --   2007 (as of 2/9) - 47 U.S. states, Wash. D.C., Puerto Rico,
        4 Canadian Provinces
   --   2006 - 43 U.S. states, 4 Canadian provinces
   --   2005 - 39 U.S. states, 2 Canadian provinces
   --   2004 - 23 U.S. states, 1 Canadian province
   --   2003 - 15 U.S. states
About StubHub FanStats(SM)

StubHub FanStats(SM) present timely statistics, rankings and/or data about sports and entertainment that is of interest to the everyday fan. Information reflects ticket resale market data gathered from StubHub transactions. If there is specific data that is of interest to you, or if you would like to interview the leading authority in the secondary ticketing industry, please send us an e-mail at

About StubHub

StubHub is the leading open marketplace dedicated to tickets. StubHub's open marketplace allows fans to buy and sell tickets to sporting, concert, theater and other live entertainment events. StubHub's goal is that fans always find a choice of select seats at fair market value, even for events that are "sold out." For more information on StubHub, visit

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