SOURCE: StubHub

March 31, 2007 09:00 ET

StubHub FanStats(SM) - MLB Fans Pay Top Dollar for Baseball's Opening Day

StubHub Buyer Data Shows the Hottest Home Openers for 2007 Season

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 31, 2007 -- The first pitch of the 2007 Major League Baseball season will be thrown on Sunday as the World Champion St. Louis Cardinals host the New York Mets before a sellout crowd in what is sure to be a heated continuation of last season's National League Championship Series. Many fans that came up empty at the box office have turned to online ticket marketplace StubHub, paying on average $165 per ticket to see the Cardinals take the field as defending champions for the first time since 1982. Interestingly, the average price is nearly $100 less than the Cards opener in 2006 where fans paid $263 per ticket on StubHub to be at the first game at the new Busch Stadium. The remainder of the league will play their home openers throughout the next ten days. With a league-wide average of $91, a handful of teams have demonstrated extreme demand this season. StubHub has once again tracked which games fans are paying the most to see by revealing its buyer data for the 2007 openers.

Leading the league by a considerable margin are the Boston Red Sox, as fans are paying an average of $247 per ticket to watch them face the Seattle Mariners on April 10th. The excitement surrounding Japanese superstar pitcher, Daisuke Matsuzaka, has spiked demand for the traditionally hot Red Sox, though "Dice-K" likely won't make the Opening Day start at Fenway Park. Last season's World Series participants occupy the second and third spots respectively, carrying near identical Opening Day average ticket prices. The runner-up Detroit Tigers get the edge this time over the champion St. Louis Cardinals. With an average ticket price of $166, Tigers fans are paying a full $60 more this season to see their team take the field as defending American League Champions compared to 2006 ($104). The rest of the top ten is populated by some of baseball's marquee teams with the Mets, Yankees, Dodgers, Giants and Cubs' tickets all fetching over $100 average prices for their home openers. Indicating the fervent demand for the national pastime, eight teams overall carry average prices in the triple digits for Opening Day, up from five in 2006.

"Opening Day is often the most anticipated game of any team's season, as fans look forward to seeing their favorite team start anew. This heightened demand regularly pushes the value of these tickets to greater heights, especially in the case of the Red Sox this season," said Mike Janes, VP of Marketing for StubHub. "Fans who are unable to get desirable tickets at the box office often come to StubHub to find the widest selection of ticket availability and the security our FanProtect™ Guarantee."

STUBHUB TOP TEN 2007 OPENING DAY MLB GAMES

                                                            Avg
                                                           Ticket   2006
               Match-up                           Date     Price   Ranking
               --------                          ------    -----   -------
 1. Boston Red Sox (vs. Seattle Mariners)        10-Apr     $247      3
 2. Detroit Tigers (vs. Toronto Blue Jays)        2-Apr     $166      NR
 3. St. Louis Cardinals (vs. New York Mets)       1-Apr     $165      1
 4. New York Mets (vs. Philadelphia Phillies)     9-Apr     $146      7
 5. New York Yankees (vs. Tampa Bay Devil Rays)   2-Apr     $115      4
 6. Los Angeles Dodgers (vs. Colorado Rockies)    9-Apr     $109      8
 7. San Francisco Giants (vs. San Diego Padres)   3-Apr     $107      9
 8. Chicago Cubs (vs. Houston Astros)             9-Apr     $104      5
 9. Chicago White Sox (vs. Cleveland Indians)     2-Apr     $86       2
10. Philadelphia Phillies (vs. Atlanta Braves)    2-Apr     $77       NR
*All games sold out at primary box office

Source: StubHub.com (as of 3/30/07) based on average ticket price for each game sold on the popular online secondary ticket marketplace. Games must have sold more than 1000 tickets at StubHub to qualify.

About StubHub FanStats(SM)

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StubHub is the fan's ticket marketplace. StubHub allows all fans to buy and sell tickets to sporting, concert, theater and other live entertainment events. StubHub's goal is that fans always find a choice of select seats at fair market value, even for events that are "sold out." For more information on StubHub, visit www.stubhub.com.

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