SOURCE: StubHub

March 29, 2007 09:00 ET

StubHub FanStats(SM) -- Powerhouse Teams Drive Final Four Ticket Demand Upward In Secondary Market

StubHub Sees Buying Activity Skyrocket as Fans Anticipate Dramatic Final Four

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 29, 2007 -- What a difference a year makes. Just twelve months after a 2006 Final Four marked by marginal national attention and subsequent tepid ticket demand on the secondary market, NCAA men's basketball fans hit the jackpot with a powerhouse Final Four in 2007.

With Florida and UCLA joining Ohio State and Georgetown, fans are anticipating a mix of hoops tradition and talent rarely seen in a modern Final Four. StubHub's marketplace, where fans buy and sell tickets, plays the role of a stock market for tickets acting as a barometer of fan interest. In this case the market is sizzling, as demand for the 2007 event is eclipsing last year's Final Four demand, three days before the event.

"This year's Final Four has immediately taken off," said Sean Pate, StubHub Public Relations Director. "There are compelling story angles around every corner and the caliber of teams heading to Atlanta including the defending national champion, the runner-up from 2006, along with a team ranked number one for the majority of the season is the reason why we've seen the market respond so feverishly."

"The semifinal match-ups will offer a replay of last year's championship game between Florida and UCLA. The proximity of the Atlanta Final Four site to Florida may also result in a likely home-game type atmosphere for Florida," said Pate. "As a result, tickets to this year's Final Four are almost as hot as Super Bowl tickets, and that's the gold standard for ticket demand."

StubHub Final Four 2006 Ticket Data (as of 3/28):

--  Ticket sales for this year's Final Four has more than doubled that of
    last year, based on total gross sales.

--  The average ticket selling price for this year's Final Four games is
    currently $730, with a range of $62 - $7250

--  The average price for last year's Final Four games was $615

--  The most expensive individual ticket sold for the entire Tournament to
    date has been $7250 for a Final Four all-session pass

--  The least expensive ticket sold for the Final Four to date has been $62
    for the Championship Game
    -  The buyer from Detroit, MI purchased 2 of these tickets two weeks
       ago

--  Buyers from 41 states, Washington D.C. (2%), and 1 Canadian Province
    have purchased tickets for the Final Four.  The top 5 in order are:
    -  21% Florida
    -  17% Georgia
    -   8% California
    -   6% Ohio
    -   5% New York

--  The least expensive ticket sold for the entire Tournament to date has
    been $9 for Session 2 (Florida-Oregon) in St. Louis
About StubHub FanStats(SM)

StubHub FanStats(SM) present timely statistics, rankings and/or data about sports and entertainment that is of interest to the everyday fan. Information reflects ticket resale market data gathered from StubHub transactions. If there is specific data that is of interest to you, or if you would like to interview the leading authority in the secondary ticketing industry, please send us an e-mail at fanstats@stubhub.com.

About StubHub

StubHub is the fan's ticket marketplace. StubHub allows all fans to buy and sell tickets to sporting, concert, theater and other live entertainment events. StubHub's goal is that fans always find a choice of select seats at fair market value, even for events that are "sold out." For more information on StubHub, visit www.stubhub.com.

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