SOURCE: StubHub

September 05, 2007 08:00 ET

StubHub FanStats(SM) - StubHub Reveals the Hottest NFL Home Openers

World's Largest Ticket Marketplace Identifies Most Coveted Match-Ups by Average Ticket Price

SAN FRANCISCO, CA--(Marketwire - September 5, 2007) - The 2007 National Football League season kicks off Thursday when the reigning Super Bowl Champion Indianapolis Colts host the New Orleans Saints in what will be the team's last opener at the RCA Dome. Many Colts fans unable to score tickets from the box office have instead turned to StubHub, the official ticket marketplace of the team, paying on average $197 per ticket to watch their team take the field as defending champions for the first time since 1970 (Super Bowl V). While the game, with stars like Peyton Manning and Reggie Bush, is fetching nearly $200 a ticket on the StubHub marketplace it is not the highest in demand overall.

With NFL home openers accounting for nearly 25% of NFL sales to date, the hope that springs eternal at the onset of a new season is extremely evident. StubHub has helped illustrate this excitement by releasing a unique Top 10 list of NFL Season Openers including the following information:

1. Top 10 fan demand ranking, using average ticket selling price as the ranking factor.

2. Price range of tickets sold for each game

3. Comparative ranking per StubHub's Top 10 NFL Season Openers list in 2006.

StubHub's Top 10 NFL Season Openers - 2007

                                                                 
Match-up                           Avg.                        2006
                            Date   Price     High      Low    Ranking
1. Chicago Bears (vs.       9/16   $ 296    $ 1252    $ 120      5
Chiefs)
2. New York Giants (vs.     9/16   $ 271    $  950    $  68      2
Packers)
3. Green Bay Packers (vs.    9/9   $ 252    $  824    $  67      3
Eagles)
4. Philadelphia Eagles      9/17   $ 250    $  800    $  80      4
(vs. Redskins)
5. San Diego Chargers (vs.   9/9   $ 249    $ 1200    $  82     26
Bears)
6. New England Patriots     9/16   $ 244    $ 1214    $  79      7
(vs. Chargers)
7. Pittsburgh Steelers      9/16   $ 232    $ 1000    $ 100      1
(vs. Bills)
8. New York Jets (vs.        9/9   $ 206    $  800    $  70     10
Patriots)
9. Denver Broncos (vs.      9/16   $ 205    $  700    $  56      8
Raiders)
10. Indianapolis Colts       9/6   $ 197    $ 1500    $  53     29
(vs. Saints)

Source: StubHub.com sales ranking (as of 9/04/07) based on average ticket price for each game sold on the popular online secondary ticket marketplace.

This year's most coveted home opener is that of the defending NFC Champion Chicago Bears, as they host the Kansas City Chiefs. The Bears have climbed four spots to sit atop StubHub's Top 10 Season Openers list for the 2007 season. Fans that have purchased ducats on StubHub have paid on average $296 per ticket to be at Soldier Field, with bargains being found as low as $120 and premium seats as high as $1252 a seat. Following the Bears is the New York Giants, whose opener against the Green Bay Packers in the Meadowlands, averages $271 per ticket and ranges from $68 to $950. Rounding out the top three is the Packers opener against the Eagles in Green Bay, boasting a slightly lower average price of $252 and ranging from $67 to $824. Interestingly, both the Giants and the Packers season openers hold the same rankings as in 2006, ranked two and three, respectively. The remainder of the top ten is populated by some of football's marquee teams with the Eagles, Chargers, Patriots, Steelers, Jets, Broncos, and Colts rounding out the list, respectively.

Though some fans might be surprised by seemingly exorbitant ticket prices, this year's NFL season openers are considerably less expensive than last year. For example, the average per ticket cost for the top-ranked opener this season (Bears - $296) is 30% less than last season's top-ranked opener (Steelers - $386). Furthermore, the Giants and Packers openers have also seen average ticket prices decrease over 25% since the start of last season.

Additional points of interest include:

--  The San Diego Chargers opener versus the Bears currently holds the
    highest dollar volume of sales and has also sold the most actual tickets on
    StubHub.
    
--  Although the highly anticipated Colts opener sits on the bottom of the
    list, StubHub has already sold over 40% more actual tickets for this year's
    game as compared to last year (vs. Texans), which ranked a lowly 29 on
    StubHub's overall 2006 NFL Home Opener list.
    

"With tickets aplenty in the secondary market, prices tend to drop as a result of increased ticket availability and competition to sell. Our current sales data for this season's NFL openers are proof points to this market dynamic and show fan's adoption and loyalty to StubHub," said Sean Pate, StubHub company spokesperson. "NFL season openers are always in high demand and in fact, the 2007 home openers have accounted for more than 25% of StubHub's 2007 regular season NFL sales."

About StubHub FanStats(SM)

StubHub FanStats present timely statistics, rankings and/or data about sports and entertainment that is of interest to the everyday fan. Information reflects ticket resale market data gathered from StubHub transactions. If there is specific data that is of interest to you, or if you would like to interview the leading authority in the secondary ticketing industry, please send us an e-mail at fanstats@stubhub.com.

About StubHub

StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets at fair market value to a vast selection of sporting, concert, theater and other live entertainment events, even those that are "sold out." Company partners include MLB.com and over 30 teams in the NFL, NBA, NHL and NCAA along with numerous media companies including AOL and CBS.

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.stubhub.com

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