SOURCE: Responsys

Responsys

February 18, 2009 17:00 ET

StubHub Increases Revenue per Email by Over 2,500 Percent With Responsys Interact and Omniture Recommendations

SAN BRUNO, CA--(Marketwire - February 18, 2009) - Responsys today announced that StubHub, the world's largest ticket marketplace, is powering a new class of high-performing marketing campaigns through an integration between Responsys Interact® and the recently announced Omniture Recommendations. The combined solution allows StubHub to easily insert dynamic product recommendations into their email marketing campaigns, creating a highly relevant customer experience and driving incredible marketing performance.

"Given the challenging economic climate, we need to push the envelope to deliver the most compelling content and offers to our customers," said Elizabeth Nakamoto, Lead Business Architect at StubHub. "Responsys has enabled us to test and deliver the type of high-impact marketing that is needed in these times. The results speak for themselves -- these integrated campaigns are driving 2,500% more revenue per email than average marketing campaigns."

The integration of Omniture Recommendations with Responsys Interact super-charges email marketing campaigns by intelligently selecting and inserting the most compelling and likely-to-be-purchased product for customers. The combined solution makes building relevant, high-impact content seamless for marketers -- the cutting-edge technology of both solutions does all the heavy-lifting in the background. Omniture Recommendations' algorithms take into account all data to predict which product is most likely to be purchased by the individual recipient. The campaign creation wizard in Responsys Interact allows the addition of these recommendations with one click. When the recipient receives and opens an email, the dynamically selected products instantly appear in promotional spots, resulting in very high click-through and conversion rates. StubHub, part of the beta program, is leveraging the joint Omniture and Responsys solution to create highly successful win-back, cross-sell, and up-sell campaigns.

Responsys, a Platinum sponsor of the Omniture Summit, will showcase the new solution alongside Omniture and StubHub in a breakout presentation titled, "Closing the Gap: Reaping the Rewards of Bringing Your Site and Email Campaigns Closer Together" on Thursday, February 19 from 11:15 a.m. - 12:15 p.m. in Room 150G at the Salt Palace Convention Center. In addition, Scott Olrich, Chief Marketing Officer of Responsys, will deliver a keynote presentation at the Summit titled, "Tear Down the Walls between Email and Your Website" today, Wednesday, February 18 at 5:15 p.m. in Ballroom C-J.

Summit attendees are encouraged to visit the Responsys booth (#101) and pick up a complimentary copy of a new guide titled, "Tear Down the Walls between Email and Your Website" or visit www.responsys.com/teardownthewalls to obtain a copy.

Interested customers may contact their Responsys account representative for further information.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Rent A Car, Intrawest, Lands' End, LEGO, Liz Claiborne, Men's Wearhouse, Salesforce.com, and StubHub. For more information, visit http://www.responsys.com.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact