SOURCE: Omniture

July 14, 2008 08:00 ET

StubHub Personalizes Email and Landing Pages With Omniture Test&Target and Responsys Interact

OREM, UT and SAN BRUNO, CA--(Marketwire - July 14, 2008) - Omniture, Inc. (NASDAQ: OMTR) and Responsys today announced StubHub, the world's largest ticket marketplace, is delivering personalized emails and landing pages through an integration between Omniture Test&Target and Responsys Interact®. The integration, done through Omniture Genesis™, is designed to deliver optimized content that is synchronized between emails and landing pages. Omniture Test&Target -- designed for A/B testing, multivariate testing and delivering targeted content -- and Responsys Interact -- an on-demand email marketing platform -- allow StubHub to quickly and easily create a more relevant and consistent customer experience across email and the Web to help achieve increased conversion.

"A main goal with our marketing programs at StubHub is to provide relevance across all customer channels," said Rob Singer, director of customer intelligence and relationship marketing at StubHub. "Together, Responsys and Omniture provide us with the ability to develop deeper relationships with our customers by allowing us to deploy more cost-effective campaigns and actively test and learn what our customers want out of our marketing communications."

The integration of Omniture Test&Target with Responsys Interact puts the power and control in the hands of marketers to test and optimize an entire email campaign from start to finish -- including email text, graphics, creative and corresponding landing page content. The testing process is automated, and content is delivered when the email is opened, not before it is deployed, in order to help marketers use testing results and adjust campaign content in real-time to reflect the customers' most recent activity and preferences. Marketers using the integration can deliver relevant content the instant an email is opened, allowing them to better render timely content to achieve higher conversion rates.

The integration of Omniture Test&Target and Responsys Interact is now available. Interested customers may find out more by contacting their Omniture or Responsys account representative for further information.

About Omniture Genesis™

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization. Omniture Genesis is part of the Omniture Online Business Optimization Suite.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

Responsys® and Responsys Interact® are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture is a registered trademark of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Omniture management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including Omniture Test&Target, Omniture Genesis and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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