Student Life Network

Student Life Network

October 31, 2012 15:58 ET

Student Life Network Introduces Canada's Luckiest Student Contest

Canada's Luckiest Student contest will reward one lucky student - along with their network of friends, family, classmates, and community

TORONTO, ONTARIO--(Marketwire - Oct. 31, 2012) -

Editors Note: There is a photo associated with this press release.

Student Life Network and CIBC are looking for Canada's Luckiest Student. The Canada's Luckiest Student contest is a combination prize draw and social marketing campaign, specially designed to deliver value and build excitement for students through a series of prizes revealed monthly and a web platform that makes sharing easy - and heavily rewarding.

Since the soft launch of Canada's Luckiest Student in September, more than 40,000 students have enrolled; its Facebook fans now exceed 20,000 and Twitter account has jumped to 42,000 followers.

With Canada's Luckiest Student, participants will receive multiple entries based on simple actions: enrolling, opting-in for new prizing, or sharing information on the contest with friends. A significant feature and unique aspect of the contest is that it rewards networks of people, rather than only a single person. Throughout the contest, which ends June 15, 2013, each participant is invited to choose classmates, friends, family and even their school or favourite charity as partners with whom they would share collaborative prizing. For example, participants can win a $5,000 shopping spree for themselves and their friends at Mexx, five Dell XPS Ultrabooks for sharing with up to four friends and a 14-day trip for two to Europe from

Student Life Network is expecting more than 300,000 students to participate in the contest.

"Companies want our business," said David Duarte, a student from McMaster University and one of the first students to enroll in the contest. "It's pretty much all around us, but this is one of the few campaigns that is simple, interactive and easy to share. It has certainly grabbed the attention of our student body."

The contest, which has already gone viral, is just getting started. Student Life Network has only revealed a few of the exciting prizes to be unveiled over the contest period, including a $20,000 GIC to help with school, five Dell ultrabooks for sharing with friends, a $5,000 shopping spree at Mexx for the winner and five friends and a 14-day trip for two to Europe from The company has barely scratched the surface of its planned marketing campaign to support the contest, which includes extensive social media, on-campus activity and has attracted a top-notch roster of corporate sponsors led by CIBC, one of Canada's leading financial institutions.

"CIBC is proud to present Canada's Luckiest Student contest," said Veni Iozzo, CIBC's Senior Vice-President of Marketing and Strategy. "We have a longstanding commitment to investing in young Canadians and supporting initiatives that foster community. We're thrilled to get involved with this innovative program that will delight and engage students, and includes a strong educational component along with benefits that can be shared among a group of people."

"Corporations are looking for some quality face time with students and are ready to devote product and resources to make this happen in a meaningful and memorable way," said T.J. Donnelly, president and CEO of Toronto-based Student Life Network. "In our experience, students are comfortable with this, but on their terms. They're prepared to court companies that campaign in a fun, open and collaborative manner. Led by CIBC, the sponsors we have gathered are more than happy to give prizing in a way that encourages education and community."

In addition to CIBC, Mexx, and Dell have also supported Canada's Luckiest Student, with more additions expected to be announced soon. Additional partners are being added regularly throughout the contest period with new sponsorship opportunities still available. The contest is open to a total pool of 4 million students in Canada.

"Growth like this is amazing to watch," said Donnelly. "It's proof that there's a win-win all around and that students are pleased with our program and partners. I now know they'll take us seriously and they'll be rewarded in the process. Trust like this is hard to come by these days and worth its weight in gold, especially in the student market."

Media are invited to find out more about the contest by visiting -

Facebook -

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About Student Life Network

Founded in 2009, Student Life Network is a Toronto-based youth marketing company that connects North America's top brands with millions of students in fun, meaningful ways. The company builds websites, contests and experiences that provide value to all, especially the students that participate. To learn more about Student Life Network, visit

About CIBC

CIBC (TSX:CM)(NYSE:CM) is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, and has offices in the United States and around the world. For information on CIBC's free banking offer for students, please visit

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