SOURCE: Scotiabank


SOURCE: StudentAwards


January 31, 2014 07:00 ET

StudentAwards Announces Expanded Partnership With Scotiabank to Deliver $750,000 in Additional Financial Awards for Students

TORONTO, ON--(Marketwired - January 31, 2014) - StudentAwards today announces an expanded, long-term partnership with Scotiabank that will provide an additional $750,000 in financial awards for post-secondary students in Canada. StudentAwards is Canada's leading student platform, providing the money, support and connections youth need to better manage post-secondary student life.

The new financial awards will be exclusively managed and distributed through and, a platform managed by StudentAwards and Scotiabank that offers financial advice and money management strategies. The awards will be available over the next five years to both university and college students in the form of scholarships, grants, bursaries, giveaways and contest opportunities.

"StudentAwards believes in partnering with companies who truly care about helping students get ahead," says Rob Henderson, CEO of yconic, the parent company of StudentAwards. "Through our partnership, Scotiabank is demonstrating that they, like us, want to help alleviate the financial burden of post-secondary education so that students can focus on achieving their educational goals."

"Scotiabank is proud to expand our partnership with StudentAwards and offer students a chance for even more financial awards, adding to more than a hundred scholarships and bursaries we already sponsor with them," says Janet Boyle, Vice President of Unsecured Lending at Scotiabank. "Education is a key part of Scotiabank's Bright Future philanthropic program and we're excited to have the opportunity to help students stay focused on their education rather than their bank balances."

The partnership will recognize Scotiabank as a "Student Champion" on, which showcases their dedication to establishing credible relationships with youth. "Our 2.2 million members want to know which companies are investing in them, and championing their cause," continues Henderson. "In fact two out of three of our members will be loyal to brands that help them. For this generation, knowing which brands are supporting them is critical to their purchasing decisions and career choices as they look at future employers."

Students will be able to access the financial awards on right away.

This new partnership builds on a national scholarship program that StudentAwards and Scotiabank launched in August 2013. The program awards $30,000 in scholarships to high school and post-secondary students. Scotiabank has had a 10-year history with StudentAwards and has been a long-time supporter of education in Canada and globally through its Bright Future philanthropic program. In addition to the scholarship, Scotiabank and StudentAwards partnered to create, Scotiabank's student website that links to more than a hundred scholarships and bursaries the bank sponsors. 

About StudentAwards (StudentAwards), is owned and operated by yconic and is Canada's largest student-based platform providing youth with opportunities and awards to help them reach life's milestones. Since 1998, StudentAwards has been helping high school, college and university students from across Canada get ahead by providing them with access to scholarships, bursaries, contests, specialized student offers, giveaways and other financial assistance. With over 2.25 million members, and an average of 566 new members a day, StudentAwards provides youth with access to more than $87 million in financial awards. For more information please visit and

About Scotiabank
Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through our team of more than 83,000 employees, Scotiabank and its affiliates offer a broad range of products and services, including personal and commercial banking, wealth management, corporate and investment banking to over 21 million customers. With assets of $744 billion (as at October 31, 2013), Scotiabank trades on the Toronto (TSX: BNS) and New York Exchanges (NYSE: BNS). Scotiabank distributes the Bank's media releases using Marketwired. For more information please visit

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