SOURCE: Simba Information

Simba Information

March 09, 2011 14:53 ET

Students' Newest Teacher: Smartphones, iPods and PDAs

STAMFORD, CT--(Marketwire - March 9, 2011) - Smartphones, iPods and Personal Digital Assistants (PDA) are finding new ground in school districts across the United States as recent successes in pilot programs have steered cost sensitive school districts towards new mobile technologies. Media and Forecast firm Simba Information partnered with MCH Data for its latest report, "Going Mobile in the PreK-12 Market," and found that once mobile technology is implemented, schools are reluctant to give it up.

Although long thought to create behavioral issues in the classroom, pilot programs using mobile devices in PreK-12 classrooms actually resulted in increased student engagement and test scores. In addition, the report finds usage of mobile devices increases the probability that special needs and English language learners will complete homework assignments. 

"There is a distinct opportunity here for mobile device manufacturers to target school districts," says Kathy Mickey, senior analyst at Simba Information. "With strong support coming from pilot programs, implementing mobile devices will bring school districts closer to their 1:1 computing goal."

While budgets were frozen or greatly restricted during the last few years, the slow return of local and state funds to education is pushing districts to consider the cost advantage of purchasing mobile devices over widely implemented net book or laptop computers.

"We've seen results of districts saving over $3000 a year in printing and textbook costs simply by implementing full mobile device use in a single classroom," notes Mickey.

According to the report, teachers and students become attached to mobile technology, as it makes it easier for children to compete, find information, understand abstract concepts and actively learn while in the classroom.

"It's like finding a shortcut and then being forced to take the long way; the mobile devices establish another method to teaching the subject," adds Mickey. "This echoes a strong sentiment from school districts to have them in the classroom."

"Going Mobile in the PreK-12 Market" outlines opportunities for mobile device makers in the PreK-12 market, analyzing survey results from district and elementary technology directors and coordinators, as well as providing case studies of pilot programs throughout the United States. It is available at:

Simba Information and MCH Data are also hosting a free webinar discussing mobile technology in the PreK-12 classroom. Registration for the webinar is available here:  

About Simba Information:
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry as its extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the industry. Our bi-monthly newsletter, Electronic Education Report (, provides continuous updates on the educational software markets. We routinely assist the media with publishing and media topics. Follow us on Twitter ( and LinkedIn (

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