July 14, 2011 10:00 ET

StudioPMG Adds an Accolade Award for Pharma Marketing Work

Unique Honor Awarded to StudioPMG and Client Acorda Therapeutics in the Webisode Category

IRVINE, CA--(Marketwire - Jul 14, 2011) - StudioPMG, an award-winning provider of digital marketing, mobile applications and marketing analytics solutions, today announced it has received an Accolade Award of Merit for its pharma marketing work. The award was presented to StudioPMG in the webisode category for its "Southern California Challenge Walk MS Documentary." StudioPMG partnered with Acorda Therapeutics, Inc., who was also the sponsor of the documentary.

The Accolade is unique. Awards go to those filmmakers, television producers, videographers and new media creators who produce fresh, standout productions. It is a showcase for cinematic gems and unique voices. The Accolade recognizes producers, established and emerging, who demonstrate exceptional achievement in craft and creativity.

The Accolade has recognized productions from all over the world including Australia, Austria, Belgium, Brazil, Canada, China, Columbia, Croatia, Czech Republic, Denmark, Egypt, Finland, France, Guam, Germany, Greece, Haiti, Hong Kong, India, Ireland, Israel, Italy, Japan, Malaysia, Malta, Martinique, Mexico, Netherlands, New Zealand, Norway, Paraguay, Philippines, Poland, Puerto Rico, Qatar, Romania, Singapore, South Korea, Spain, Switzerland, Taiwan, United Kingdom, United States and Venezuela.

StudioPMG was presented an Accolade Award of Merit for its "Southern California Challenge Walk MS Documentary." The documentary is about Team OptiMiStic, a group of seven women, five of whom have multiple sclerosis (MS), who walk 50 miles in three days during the 2009 MS Challenge Walk. The documentary follows their progress from Carlsbad to San Diego, California, sharing their personal stories and demonstrating how teamwork and friendship walk hand in hand.

The "Southern California Challenge Walk MS Documentary" can be viewed on the "I Walk Because" website at, which was developed by StudioPMG to help its client and movie sponsor, Acorda Therapeutics, increase awareness for the MS Walks fundraising events and provide a forum for people to share their MS experience with others.

"We're thrilled to continue to receive awards and recognition for our pharma marketing work," said StudioPMG's executive vice president, Joe McBride. "To add a unique award like the Accolade through a human interest piece that includes powerful stories of the trials and triumphs of individuals with MS is a great honor."

About StudioPMG
StudioPMG is a full-service digital marketing agency that helps clients deliver the right message through the best channels at the perfect time. StudioPMG combines advanced interactive technology with compelling creative and medical animations to deliver experiences that build a connection between our clients' brands and their customers. By incorporating advanced analytics in brand experience, StudioPMG provides insights to enhance decision making and improve clients' sales and marketing performance. StudioPMG prides itself at finding just the right solution for even the most unusual challenges. With offices in Irvine, California, StudioPMG has a global list of customers that includes Bristol-Myers Squibb, Novartis, Astra Zeneca, Edwards Lifesciences, Boston Scientific, Alexion Pharmaceuticals, Acorda Therapeutics, Kodak, Toyota, Lexus, and Merial Limited. To find out more about how StudioPMG can Activate Your Brand, please visit, follow us on Twitter at @StudioPMG or engage with us on Facebook at

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