SOURCE: Aberdeen Group

Aberdeen Group

June 09, 2009 10:00 ET

Study Reveals Sustainability Is a "Must Have" for Long-Term Business Viability

Top Performers Improve Customer Retention While Driving Down Sustainability-Related Costs

BOSTON, MA--(Marketwire - June 9, 2009) - The ROI of Sustainability: Making the Business Case, announced by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), serves as a roadmap for those attempting to match environmental and social stewardship to clear and measurable improvements to their operations and financial results -- thus ensuring the continued viability of their business. Far from being a philanthropic "nice to have," top performing organizations view sustainability as a "must have" strategy for long-term business profitability and success. An agenda for sustainability and corporate social responsibility brings together strategies to ensure optimal performance related to the business, the environment, and society.

By incorporating sustainability objectives into performance management, fostering standard policies and focusing on carbon and cost reductions, top performers achieved 9% reduction in carbon footprint, 6% reduction in energy costs, 7% reduction in facilities costs and 10% reduction in paper, all while managing to improve customer retention by 16%.

"Gone are the days when pretty pictures in the annual report were enough to demonstrate sustainability and corporate social responsibility. A growing number of companies must provide verifiable evidence of social and environmental impacts," said Cindy Jutras, vice president and research fellow, Aberdeen. "Yet, in order to justify the continued application of resources, companies must also demonstrate real business results. Leading companies are 52% more likely to incorporate sustainability performance indicators in measuring the performance of the full supply chain. This is often combined with sustainable sourcing strategies, focusing not only within their own four walls but encouraging, or even demanding suppliers demonstrate sustainable, responsible, ethical practices."

A complimentary copy of this report is made available due in part by the following underwriters: Infor, Intelex, and SAP. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5908.

For additional access to complimentary Supply Chain Management Research, please visit http://research.aberdeen.com/index.php/-supply-chain-management

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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