June 19, 2012 09:00 ET

Study Says 60% of Employers Plan Social Media Surveillance by 2015

Career Expert Warns Job Seekers Are Slow to Realize the Impact of Their Online Activities

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 19, 2012) - The concept of employers checking you out on social media sites is a relatively new phenomenon. However a new study suggests the surveillance is only going to get worse and a local career expert says you'd better be paying attention to your online status.

Technology industry analysts Gartner Inc., finds 60% of corporations expect to implement formal programs for monitoring the behaviour of employees across social media platforms by 2015.

"Job seekers have been slow to realize that their employer or prospective employer has a vested interest in assessing their online persona," says Ken Docherty, owner of www.vancouverresume.com. "It's not just about skills. Employers are looking at the consistency of your personal brand across all platforms, and how it could impact their company."

In recent months Facebook has threatened legal action against employers who demand login information from prospective employees as part of their formal interview process. While those types of requests are few and far between, it's clear to see that employers are increasingly conscious of the way employee behaviour on social media sites can affect their business.

"If employers are starting to formalize online surveillance programs," adds Docherty, "job seekers and employees must respond accordingly by carefully managing their personal brand."

Ken Docherty is a professional resume specialist, behavioural interview coach, successful entrepreneur, and former executive recruiter. Ken is the trusted resume writing partner of the Certified General Accountants of BC and is a member of the Professional Association of Resume Writers & Career Coaches.


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