SOURCE: Trendline Interactive

Trendline Interactive

September 17, 2015 07:00 ET

Study: Trendline Interactive Scores Highest Overall Customer Satisfaction Among Email Agencies

The Relevancy Group Study Shows 50-60 Percent of Email Marketers Now Contract for Value-Added Services

AUSTIN, TX--(Marketwired - Sep 17, 2015) - Trendline Interactive, an independent full-service email marketing agency, recorded the highest customer satisfaction scores among email agencies and earned a coveted spot in the "Leader's Ring" in a research report, the Email Agency Buyers Guide 2015, by The Relevancy Group.

The study shows a shift in the email marketing business from a focus on providing campaign production services to a demand for value-added services, including creative/design, strategy and analytics, and technical integration.

According to the study, 50-60 percent of email marketers already have contracted for value-added services and an additional one-third of marketers plan to adopt these services within the next 12 months, making full-service email agencies an important partner for marketers.

Based on a survey of 300 qualified email marketing executives and client reference calls, the report found that Trendline Interactive recorded the highest customer satisfaction scores in six of the eight categories surveyed: account management, strategic services, customer support, production services, creative services, and technical services.

Sixty percent of respondents were classified as enterprise (1,000 or more employees), while the remaining were classified as mid-market (100-999 employees). Survey respondents were qualified based on sending volume, familiarity with their email marketing program and other attributes such as the individual's role.

"Email remains an incredibly effective marketing channel, but capturing consumers' attention can be challenging in crowded inboxes. Marketers realize that the specialized expertise and customer support they need often is found in an independent email agency," said Morgan Stewart, Trendline Interactive's CEO. "Since Trendline Interactive is email platform agnostic, our sole goal is to develop the best email marketing programs and to support them with outstanding customer service."

In addition to calling out high overall customer satisfaction, the report states, "Trendline Interactive is one of the top independent email agencies to have emerged in recent years. Their executive team is staffed with well-known and well-respected people who have many years of experience in email marketing."

A complimentary copy of the "The Relevancy Ring: Email Agency Buyer's Guide 2015" is available for download here.

About Trendline Interactive
Trendline Interactive is a full service email marketing agency combining great strategy, an extensive understanding of email solutions, and flawless execution to create highly tailored programs that contribute to our clients' bottom line. Founded in 2010, Trendline's team of over 40 full-time staff produces, optimizes, and sends over 600 individual email campaigns per month on behalf of Fortune 1000 clients. The privately held company is headquartered in Austin, Texas with offices in Chicago and Portland. For more information, contact Trendline Interactive at 512-717-4097 or visit www.trendlineinteractive.com.

About The Relevancy Group
Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process. Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, Internet Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe.

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