SOURCE: StyleCaster Media Group
November 29, 2010 09:00 ET
StyleCaster and AccuWeather.com Partner to Deliver Premium Lifestyle and Weather Content to Over 125 Million Users Daily
Content Partnership Provides Users With Relevant and Engaging Fashion, Beauty and Lifestyle Editorial
NEW YORK, NY--(Marketwire - November 29, 2010) - Today, StyleCaster, the media company that brings style to the people and innovative opportunities to the brands that want to reach them, announced it has partnered with AccuWeather.com, the world's leading multimedia weather information source, to provide premium fashion, beauty and lifestyle editorial to AccuWeather.com's Style & Fashion page.
AccuWeather.com offers its users a variety of practical tools and information to manage their daily lives and this collaboration gives site visitors access to StyleCaster's relevant and engaging lifestyle content, which helps consumers stay up-to-date on the latest news and trends for each season.
"The topics of weather and fashion have always been intrinsically connected," said Ari S. Goldberg, CEO, StyleCaster. "Partnering with AccuWeather.com is a natural fit and StyleCaster is pleased to provide its premium content to enhance AccuWeather.com's lifestyle offering."
Articles such as "Fall Must Haves," and "How to Get a Natural Flush: No Wind Required," along side of AccuWeather.com's "Frizz Forecast" are offered under the Style & Fashion tab of AccuWeather.com's Home & Garden page, allowing readers to now have an online destination where they can receive information on weather in their region, complimented by fashion, beauty and lifestyle tips.
"AccuWeather.com strives to deliver the best possible content that connects the dots between weather and lifestyle for all users," said Jim Candor, senior vice president of digital media, AccuWeather.com. "Working with great partners like StyleCaster we can provide users on both of our sites with a useful blend of breaking weather and latest fashion information."
StyleCaster Media Group is a disruptive digital media company that empowers both style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all of its online destinations. TechCrunch has called StyleCaster "a one-stop shop for fashionistas" and AOL named it one of the five best startups of 2009. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster Media Group, please visit www.StyleCaster.com.