May 25, 2006 07:00 ET and Pavlos SKG Join Their Forces

THESSALONIKI, GREECE -- (MARKET WIRE) -- May 25, 2006 -- Can low-cost fashion jewelry products have quality and a name? Can they have a recognizable style? If these questions troubled you recently, you probably have the same worries with people from is a fashion jewelry and accessories store. Pavlos SKG is a fashion jewelry designer, well known in Greece. On May 10th, 2006, both parties reached a significant agreement that permits to provide all Pavlos SKG's original hand made designs exclusively for the Internet.

The two companies have been working together since's launch date, June 6th, 2005. Although was initially selling products from other designers too, Pavlos SKG soon became the store's main supplier. The main reason was the strong feedback from customers. "Our customers showed us the path," says Haris Papadopoulos, Sales Manager. "We were always aiming for low-cost originality and quality. I believe we took a big step forward."

Behind the scenes, evaluates this partnership as an important part of the company's general strategy. During the past years, fashion jewelry has been suffering of anonymity and massive production with very low prices which often hurt quality.

The company's strategy includes the following:

1.   Collaborate with one designer in an exclusive manner.
2.   Provide only original hand made designs.
3.   Inspect product quality and often apply quality tests.
4.   Promote the designer's name beside the shop's name.
5.   Keep the retail prices as low as possible considering
     the "free shipping" feature cost.
About is a fashion jewelry and accessories store. The site launched 11 months ago and is delivering products worldwide with no extra fees. It is a modern e-shop with easy navigation, good natural-looking photographs and several e-payment capabilities.

About Pavlos SKG

Pavlos SKG is a fashion jewelry design company located in Thessaloniki, Greece. The company was established in 1997 by a designer of a unique style, P. Chatzipanagiotidis. Through the years, his designs have been gaining increasing appreciation.

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