MasterCard Worldwide

MasterCard Worldwide

October 19, 2012 09:00 ET

Stylicity Brings Runway Fashion to the Streets of Toronto and Expands to Online Retailers

TORONTO, ONTARIO--(Marketwire - Oct. 19, 2012) - Heading into this season's World MasterCard Fashion Week in Toronto, the event's exclusive Stylicity program continues to celebrate the best that Toronto has to offer in fashion, beauty and style through its growing network of more than 150 local business partners. The program has also expanded its retail partnerships to include 11 major online brands this season.

"Stylicity continues to grow locally, and beginning this season we have expanded our partnership with online brands to give all Canadians an opportunity to experience exclusive retail offers during World MasterCard Fashion Week," said Lilian Tomovich, Vice-President, Marketing, MasterCard Canada. "Through these partnerships we are enabling local retailers to be part of a world-renowned fashion event and connect their brands and unique offerings with MasterCard cardholders locally, and across Canada, online.

As the official retail program for World MasterCard Fashion Week, Stylicity consists of a network of local retailers, spas and restaurants in Toronto presenting unique offers and experiences. Through the program, consumers can explore local and national merchants by leveraging exclusive offers when they pay with their MasterCard. The Stylicity program and special offers run from October 19 - November 4.

"We were delighted to be named one of the city's most fashionable destinations during World MasterCard Fashion Week again this season," said Melissa McKenzie, Owner and Operator of Toronto's Doll Bar Inc. "We've received a tremendous amount of support from the neighbourhood since being a partner and feel we have really built some lasting relationships. We're looking forward to the upcoming season."

Since launching in Fall 2011, Stylicity has grown 100% to include partnerships with more than 150 local Toronto retailers, restaurants and online national brands. The Stylicity program provides an opportunity for partner retailers to showcase their brands and products to local and Canadian consumers with the support of MasterCard's national marketing channels, and drive in-store and online traffic.

World MasterCard Fashion Week kicks off on October 22 and runs until October 26 in David Pecaut Square. Follow us on Twitter at @MasterCardCA or @WMCFashionWeek and join the conversation at #MCStylicity and #WMCFW.

About MasterCard

MasterCard (NYSE:MA),, is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.

For more information, visit MasterCard Canada's Facebook page or follow @MasterCardCa on Twitter.


Rick Kaczmarek, Marketing Manager, Bloor-Yorkville

"The Bloor-Yorkville BIA is thrilled to be partnering with MasterCard to extend the reach of the Fall 2012 MasterCard Stylicity program. We're excited to announce that 50 Bloor-Yorkville merchant partners have joined the program this season, including premium boutique and brand name retail and restaurant partners. The MasterCard Stylicity program offers Bloor-Yorkville the opportunity to showcase the amenities that have distinguished this area as being Toronto's premier shopping, dining and cultural destination. We're excited to be collaborating with MasterCard on an event of this scope and calibre, and look forward to welcoming style and dining enthusiasts to the area to enjoy special discounts and offers from our participating members."

Rob Sysak, Executive Director, West Queen West

"One of the best accomplishments of the MasterCard Stylicity program is that it has taken World MasterCard Fashion Week from something that happened only at David Pecaut Square and was celebrated by a select few, and turned it into a 'Fashion Event' that is celebrated citywide. The energy and excitement that Stylicity has brought to World MasterCard Fashion Week has been amazing for our WQW businesses. In fact the Stylicity Program has become an integral event in the WQW calendar."

Janice Solomon, Executive Director, Toronto Entertainment District

"The Toronto Entertainment District is thrilled to once again be home to World MasterCard Fashion Week. The MasterCard Stylicity program brings our community together, supports local businesses and highlights the most visited downtown neighbourhood in Canada."

Nancy Sahota, Co-Founder, Peacock Parade

"We're excited to be partnering with MasterCard again for what we expect to be another great Stylicity program. Last [season], many of our members took advantage of the great offers to MasterCard cardholders and we anticipate the same or better results this year! MasterCard has truly carved out its spot in the fashion industry and we look forward to participating in many more Stylicity programs in the future."

Erin Green, eLUXE, Director of Brand and Customer Experience

"Fashion is ever evolving and our mission at eLUXE is to keep fashion savvy women across Canada entertained, engaged and empowered. We are thrilled to be partnering with Stylicity in support of the Canadian fashion community by offering MasterCard's fashionable cardholders an extraordinary and exclusive experience on"

Christine Korda, Director of Communications & Special Events, Prime Restaurant in the Windsor Arms Hotel

"Windsor Arms is an intricate part of the lifestyle enjoyed by local residents, as well as travellers from abroad. It is important to continue to provide a luxury experience and MasterCard's Stylicity program does this with flair. We are pleased to be part of Stylicity."

Melissa McKenzie, Owner & Operator, Doll Bar Inc.

"We couldn't resist joining MasterCard Stylicity again this season, it's an amazing opportunity to be named amongst the city's most fashionable destinations during Canada's biggest fashion event: World MasterCard Fashion Week! Returning this season - Priceless! We were delighted to be named one of the city's most fashionable destinations during World MasterCard Fashion Week again this season. We've received a tremendous amount of support from the neighbourhood since being a partner and feel we have really built some lasting relationships; we're looking forward to the upcoming season! Hair extensions $398+, Clip-ins $249+, feather and colored extensions $10+, being a partner of MasterCard's Stylicity program - priceless!"

Stacey Hawkins, Marketing Manager, Liberty Entertainment Group [Spice Route/Ciao Wine Bar/Rosewater]

"We are pleased to partner with a worldwide brand such as MasterCard to promote and augment the programming surrounding World MasterCard Fashion Week in Toronto with the Stylicity program. We have been a long time partner and supporter of Toronto Fashion Week, and its impact as a significant city event is important to us."

Andrew Christoforou, Director of Marketing, Uniq Lifestyle [Brant House Supper Club/Cobra/Cheval/Cinema]

"During these tough economic times the amount of times clients look to go out for dinner and cocktails on a monthly basis have decreased. The MasterCard Stylicity campaign not only raises awareness to attract new clients to our establishments but also entices them to come out more often due to the great deals offered."

Tao Drayton, Owner, Cabaret (WQW)

"I am so happy to be involved in Stylicity because it has made World MasterCard Fashion Week more inclusive and accessible to the general public while highlighting wonderful local, independent boutiques and designers. It's a big deal for a little boutique like mine to have a marketing partner like MasterCard."

Contact Information

  • Media Contacts
    MasterCard Canada
    Serda Evren
    Director of Communications