SOURCE: Sugar Inc.

Sugar Inc.

September 05, 2012 14:00 ET

STYLmx Brings Leading Style Icons Together With Consumers for Unique Social Shopping Experience

Shoppers Can Earn Money From Sharing Their Favorite Styles From Designers Such as Olivia Palermo, Rachel Zoe, Elizabeth & James and Moda Operandi

SAN FRANCISCO, CA--(Marketwire - Sep 5, 2012) - POPSUGAR, the leader in online media and commerce that engages women 18-40 through its owned and operated Websites, today introduced a new way to organize, share and shop your style. By combining beautiful visuals and an engaging layout together with the power of social media, STYLmx joins women who love style, shopping and creating a business where any consumer can make money through their personal shopping referrals. STYLmx launches today with style icons Olivia Palermo and Rachel Zoe, coveted fashion brand Elizabeth and James, and luxurious retailer Barneys and Moda Operandi.

"My team had such a blast launching Rachel Zoe Collection on STYLmx -- it's the perfect platform for girls to unleash their inner stylist." - Rachel Zoe

STYLmx is easy and fun to use, and offers the ability to:

  • Create Your Own Retail Business. Through STYLmx's sharing revenue features, consumers can profit through the curated products that they share on STYLmx.
  • Display & Amplify your Style. STYLmx allows you to collect and organize items on a StyleBoard and find new inspiration for your personal style through your friends and Stylists in the community.
  • Discover & Connect with friends, influencers, brands, and retailers around similar fashion and lifestyle tastes and interests. You can interact with the STYLmx community to create a wide range of collections from the best fall fashion trends, to redecorating your living room, to planning the perfect weekend outfit.
  • Collect and Organize your favorite finds for quick reference. Favorite your picks by using the "Love" button and you can later add them to your StyleBoard(s). You can also conveniently shop from your "Loves." It's easier than managing web links that you can't find later or that expire.

"We designed STYLmx as a platform for people to curate beautiful things, shop, and be financially rewarded for their recommendations to others in the STYLmx community," said Brian Sugar, Founder and CEO of Sugar Inc. "We're also thrilled to launch with an incredible set of partners who are making their style and trend-setting opinions a core part of the experience on STYLmx."

To join STYLmx, visit STYLmx can also be added to your Facebook Timeline to discover new styles and fashions, and share with your friends.

To celebrate the introduction of STYLmx, POPSUGAR is launching a contest for the chance to win a trip for two to Paris and tickets to a Paris Fashion Week show. To learn more, visit:

POPSUGAR is the leader in online media and commerce, engaging a female audience that ranges 18-40 years old, and the home of &, POPSUGAR Shop, along with, ShopStyle, CircleofMoms, DesignerApparel, My Perfect Sale, and STYLmx. POPSUGAR's content, video and shopping experiences are broadcast online by its team of editors based in its Los Angeles studios, San Francisco Headquarters and offices in New York and London. POPSUGAR delivers this insider access to celebrity and lifestyle content along with shopping experiences worldwide on a daily basis. Privately held and founded in 2006 by Lisa and Brian Sugar, POPSUGAR is backed by Sequoia Capital and Institutional Venture Partners (IVP).