SOURCE: The Sub Station

The Sub Station

February 22, 2010 08:01 ET

The Sub Station, One of the Oldest Eateries in Riverside, CA, Rolls Back the Prices to 1972 in Celebration of Its 38th Year in Business

RIVERSIDE, CA--(Marketwire - February 22, 2010) - On Tuesday, February 23, Afro hairdos and flower power will be back in style again at The Sub Station, a 100-seat eatery across the street from UC Riverside. In celebration of their 38th birthday they will be lowering their prices on everything, from 7-inch subs for 65 cents to 16 oz cokes for 15 cents.

Owner Richard Munio who founded the Sub Station back in 1972 is prepared to serve as many as 1,000 people for this event. Located in Bannockburn Village, The Sub Station is one of the few old time UCR hangouts that are left as the campus expands and grows. Gone are the "Bull and Mouth" beer bar and the pub... but The Sub Station is still serving up much of the same menu it did when it first opened in February 1972. Patrons still sit on the original highly varnished wooden benches and tables, hand made by Munio nearly 40 yrs ago. The "Wall of Subbers" has grown with photos of all the Subber events from every year, dating back to that first Halloween party in 1972.

The Sub Station is known for its fun atmosphere, lively employees and the best sandwiches East or West of the Mississippi. A New Jersey Italian, Richard's employees are sworn to secrecy about the "secret sauce" that makes The Sub Station famous. Even the old time employees, or "cult Subbers," who often return for a visit, won't reveal the "secret sauce."

The price rollback is called "Retro Days"... One person orders from the 2010 menu and the other orders from the original 1972 menu, when a sandwich, chips and a drink was less than a buck!

Richard has always believed in his patrons' and Subbers' loyalty, and this is one small way to say "Thank you!"

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