SOURCE: InsideView

InsideView

September 16, 2010 09:00 ET

Subscription Billing Leader Soars to New Heights in Sales Productivity

Using InsideView, Zuora Triples C-Level Executive Outreach and Increases Average Contract Value by 460 Percent

SAN FRANCISCO, CA--(Marketwire - September 16, 2010) -  InsideView, Inc. today announced that Zuora, the leader in subscription billing and recurring payments, has achieved significant gains in sales productivity using SalesView, InsideView's industry-leading sales intelligence solution. By using SalesView to enrich intelligence for marketing-generated leads, Zuora tripled C-Level outreach activity and boosted average contract value by 460 percent.

To boost lead generation and revenue growth, Zuora needed to increase its engagement with C-Level executives. Zuora's sales team needed to enrich lead data and prioritize these leads and opportunities within appropriate territories, and convert actionable leads quickly and efficiently.

Using SalesView's application as a mash-up within Salesforce CRM, Zuora sales teams are able to increase their productivity and effectiveness in converting leads to closed deals. Zuora can enrich leads, generate better insights and provide the right information about actionable leads to their sales team, ultimately resulting in more opportunities and closed business.

SalesView delivers comprehensive intelligence about leads and target prospects, and helps marketing teams enrich lead profiles through CRM mash-up synchronization. Using SalesView, sales teams can identify the right leads to pursue, assign the leads to the right reps through territory planning, convert more leads, and close more opportunities faster. Having relevant intelligence on key business events such as leadership changes and expanding operations, detailed social profiles and Twitter updates of their top C-Level prospects right within their CRM, sales reps have more relevant and effective conversations with those C-Level prospects.

"InsideView's lead and account intelligence has helped Zuora triple our C-Level sales outreach activity," said Shawn Price, president of Zuora. "SalesView allows us to reach C-Level executives more effectively by finding the right connections and then delivering the right message to subscription businesses."

"InsideView is the de-facto leader in the delivery of business and social intelligence to help drive B2B sales productivity," said Umberto Milletti, CEO of InsideView. "We are delighted to see that Zuora is using our solutions strategically to achieve big and measurable gains in sales productivity, and look forward to helping them with continued success."

InsideView's free business and social intelligence application delivers relevant, actionable insights from the leading business data and social media sources like Capital IQ, Thomson Reuters, Jigsaw, NetProspex, LinkedIn, Twitter and Facebook. To start using InsideView for free today, visit www.insideview.com.

About InsideView
InsideView enables social selling by bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. InsideView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 45,000 sales professionals worldwide, including Adobe, BMC, Cap Gemini, EMC and SuccessFactors. InsideView's CRM partners include salesforce.com, Microsoft, NetSuite, SugarCRM and Oracle. For more information, visit www.insideview.com.

Contact Information

  • Media Contact:
    Emilie Cole
    LaunchSquad
    415.625.8555
    insideview [at] launchsquad [dot] com