SOURCE: Velti

Velti

July 28, 2011 13:04 ET

Subway Restaurants® Selects Velti as Exclusive Mobile Marketing Platform

Velti Has Been Named the Provider of Mobile Marketing and Advertising Technology for SUBWAY® Restaurants

SAN FRANCISCO, CA--(Marketwire - Jul 28, 2011) - Velti (NASDAQ: VELT), a leading global provider of mobile marketing and advertising technology, today announced it has been selected as the mobile technology provider for the SUBWAY® restaurant chain. The restaurant chain will use the Velti platform worldwide, becoming one of the first global franchise organizations to consolidate on a single mobile platform.

"We see enormous potential in our mobile campaigns and look forward to delivering a more robust experience with Velti," said Joost Zimmerman, Director of Digital Marketing at SUBWAY®. "Our goal is to utilize mobile marketing as a highly personal and direct way to reach our customers and give them access to SUBWAY® at any time, wherever they are."

Velti's mGage platform will be used to launch transactional mobile marketing programs that allow consumers to order meals from their phones for pick up at the nearest SUBWAY® restaurant. In addition, through a new mobile app and mobile site it will enable them to access key information including menu, nutrition and store locations.

To deliver a consistent, world class mobile experience in locations around the globe, Velti is leveraging Velti mGage™ -- its carrier grade Software-as-a-Service (SaaS)-based mobile marketing platform. The flexibility and robust nature of mGage enables brands to offer totally customized mobile campaigns that are also completely scalable and fully integrated. Marketers using mGage can reach more than 3.5 billion consumers.

"SUBWAY® is poised to set a new standard in mobile marketing," said Alex Moukas, CEO of Velti. "The penetration of mobile devices worldwide coupled with SUBWAY's® presence in more than 90 countries will allow SUBWAY® to implement innovative global and local campaigns to drive in-store traffic, customer loyalty and brand engagement."

SUBWAY's® mobile marketing campaign will launch in more than 24,000 SUBWAY® stores in the U.S. this summer, with global rollout planned for later in 2011 through 2012.

About Velti
Velti is a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.

About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey -- one that has made it possible for thousands of individuals to build and succeed in their own business.

In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked "number one" by consumers in the "Most Popular," "Top Service" and "Healthy Options" categories for food brands with 5,000 or more locations. SUBWAY® restaurants were also recently ranked as the most loved Fast Food Chain in the U.S., according to Amplicate, a research firm, that specializes in the public opinions of social media users.

For more information about the SUBWAY® chain, visit www.subway.com
Find us on Facebook: Facebook.com/subway
Follow us on Twitter: twitter.com/subwayfreshbuzz

SUBWAY® is a registered trademark of Doctor's Associates Inc.

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