SOURCE: we-R-you

October 15, 2008 16:35 ET

SUBWAY® Restaurants Completes First Successful Wireless Promotion With we-R-you Corporation

CHICAGO, IL--(Marketwire - October 15, 2008) - SUBWAY Restaurants announced today that they had completed their first successful promotion for a wireless mobile coupon program with the we-R-you Corporation (PINKSHEETS: WERU). The promotion was conducted through the iMAN Wireless division of we-R-you and was introduced through a Subway franchise in Crystal Lake, IL.

"pRomo™, which stands for the Phone Retrieval Of Mobile Offers, has far exceeded expectations, with hundreds of people a month in one store using the program," according to John Maier, President and Founder of iMAN Wireless. "pRomo is an on-demand SMS text messaging application for mobile phones and PCs," according to Maier, "where you just text the word "SUBWAY" from your mobile phone or PC to the address given and receive a mobile coupon back to your mobile phone instantly." pRomo and iMAN wireless are both powered by coRe™, the application of we-R-you that was built from the ground up for complete integrated functionality.

Arlene Slizewski, co-owner of the Crystal Lake Subway franchise where the first promotion was held, said, "This is such an easy to use program and it lets me change the promotion at any time and in an instant! I just type the new promotion into the text box, press save and it instantly changes the offer. I no longer have to wait for a promotion to expire especially if it's not achieving the desired results as we've had in the past with print media that I'm stuck with once it runs. My customers think the pRomo program is cool; they love it!" Beyond cool, the promotion won Ms. Slizewski a creative marketing award from SUBWAY.

Ms. Slizewski also pointed out that her sales with high school students have greatly increased: "The students don't usually read the print media but they sure do carry their cell phones. It's also been fascinating watching the kids teach the adults how to send the text to get the coupon on demand," continued Ms. Slizewski. "Every Monday I have a new promotion with pRomo and every Monday I get the greatest number of customers requesting the mobile coupon. Everybody has a cell phone and my customers never have to worry that they forgot their print coupons at home anymore and that makes them happy and my promotion successful." SUBWAY considers the promotion so successful that it will now make it available to its other franchisees.

About SUBWAY® Restaurants

With more than 29,500 locations in 87 countries, the SUBWAY restaurant chain is the world's largest submarine sandwich franchise. Headquartered in Milford, Connecticut, USA, the SUBWAY restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The Crystal Lake Illinois location is a 13-year-old franchise of the SUBWAY restaurant chain. For more information about the SUBWAY chain visit and SUBWAY is a registered trademark of Doctor's Associates Inc.

About we-R-you Corporation and iMAN Wireless

we-R-you is a next generation secure and private social networking portal converged with online photo and video albums, a music library, a personal, private and secure remote hard drive ("cloud drive"), integrated SMS, IM, Email and VoIP, significant security enhancements above using the "public internet" and many more productivity tools. we-R-you is strategically positioned to capitalize on consumer demand for an optimized online experience. iMAN Wireless, a wholly owned subsidiary of we-R-you, was designed to provide unified, real time communications and information to the mobile public, businesses and consumers to access pertinent information for their busy lifestyles using their ordinary web-enabled cell phone by sending and retrieving information from any designated database. iMAN allows businesses and individuals to create their own mobile content in 3 easy steps with its template-based applications. Unlike other technologies, iMAN allows users to access data without a downloaded application to their cell phone regardless of whether they have an every day cell phone or a smart phone. Organizations and schools use iMAN for instant security alerts, sales and supply channels for instant promotion alerts, services and marketing companies use iMAN so that their mobile staff always has access to the most current information in real time. iMAN is one application that works across all carrier networks making it ideal for any organization using multiple wireless carriers.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

For more information on pRomo visit

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Contact Information

  • Contact:
    Allen LeWinter

    John Maier