SOURCE: Peter B. Gustavson School of Business

Tartan Group

December 17, 2014 12:45 ET

Successes in 2014 Set the Stage for a Year of Innovation in 2015

Peter B. Gustavson School of Business Celebrates 25 Years

VICTORIA, BC--(Marketwired - December 17, 2014) - The successful launch of an Aboriginal entrepreneurship program, confirmed representation by the MBA team at the Corporate Knights' "Business for a Better World" case competition at the World Economic Forum in Davos, Switzerland in 2015 and ranking within the top 10 of Canada's best MBA programs by Canadian Business magazine, are a few of the successes experienced in 2014 by the Peter B. Gustavson School of Business at University of Victoria.

"As we prepare to celebrate the next 25 years of the Gustavson School of Business, I think 2014 exemplified how we are truly pioneering business education which creates sustainable value," says Dean Saul Klein. "Our students, faculty and alumni are gaining global recognition, our international programs are growing, our professors are innovating new ways of educating for an ever changing global marketplace and our corporate partnerships are expanding. In 2015, we will continue to showcase how we are preparing leaders who think differently, act responsibly and have a global mindset."

Below are examples of a few of the Gustavson School of Business' successes in 2014:

The NW-ACE program wins again!

The collaboration of UVic's Gustavson School of Business, TRICORP, Service Canada, BG Group and Spectra Energy in delivering an Aboriginal entrepreneurship program -- Northwest Aboriginal Canadian Entrepreneurs (NW-ACE) -- won the Industry Council for Aboriginal Business (ICAB) 2014 Partnership and Collaboration Visionary Award.

ICAB was founded to facilitate dialogue and relationship building between Aboriginal and non-Aboriginal businesses and communities throughout British Columbia. The Aboriginal Business Recognition Awards were established to celebrate and recognize the successes of Aboriginal and non-Aboriginal corporations and individuals who have worked together to create economic opportunities for each other. Brenda Ireland, ICAB's CEO, says that this "innovative community-based program is indeed worthy of acknowledgment."

Gamification of Education

Jennifer Gill's Com 405: Career Preparation class focused on building on the increasing trend of gamification while helping students fill experience gaps within their resumes. The course is designed to ensure that all Bachelor of Commerce students develop career preparation skills, including portfolio presentation, career planning, and leadership and volunteer skills. However, the grading system is far from ordinary, with students being awarded a set amount of points for achieving goals, such as networking, conducting interviews, completing Hootsuite training and Google + certification and receiving top reviews for presentations. Gamification is a commonly used incentive for mobile apps and websites, but the approach used in Com 405 is a first in a university classroom.

How sports coaching can play a role in the business realm:

2014 was a year where athletes and the coaches who helped them reach their goals were hot news topics around the world. Professor Mark Colgate with the Peter B. Gustavson School of Business at the University of Victoria is asking why more businesses are not using the same methods of successful sport coaches to build their business teams.

"If you walked up to an athlete and said 'I want you to be a faster athlete or better at soccer but you are not allowed to practise and I am not going to give you any coaching…' the athlete would say that was crazy. But that is what we do in business. We hire people, we don't coach them, we expect them to perform… we don't put the time and energy into developing people in business, yet we would fire a coach who refused to do the same thing in sports," says Dr. Colgate.

Athletic coaching is all about teaching people to be more efficient, more effective, mentoring them to reach their full potential, and in many cases become a team player. Colgate focuses on research that looks at athletic coaching asking: What can it teach business? In particular, what can it teach front-line service employees?

Colgate's findings show that employees getting the mental and physical coaching were the most energized and engaged at work -- 75 per cent of employees who were receiving all three dimensions reported feeling fully engaged at work. Only 40 per cent of employees receiving none of these said they felt engaged.

Service Excellence Training -- How one resort is using it to attract employee talent as well as visitors.

The Whistler Chamber of Commerce and the Peter B. Gustavson School of Business overhauled Whistler's 27-year-old, community-wide service training program to educate thousands of Whistler workers each year in customer service.

With a vision to become known as the best resort mountain destination in the world for service the newly named "Whistler Experience" program enhancement teaches teams how to deliver powerful experiences that customers won't stop talking about.

The Whistler Experience is a suite of programs that leverages learning partnerships to deliver the world-class content, supported by extensive human behaviour research. Gustavson's 8 Moments of Power methodology teaches how to recognize and apply 8 key principles of human behavior to win and keep customers. Participants learn to build better relationships, deliver world-class service and sell more effectively. This powered-up program is already teaching managers and supervisors to be better leaders through train-the-trainer materials and coaching tools so they can develop their teams

"Gustavson's service management specialization prepares participants to take on leadership roles in the new economy, an economy that is increasingly dependent on service industries for growth," says Mark Colgate, Associate Dean at Gustavson and trailblazer for the new Whistler Experience program.

Gustavson ranks 6th in Canada's Best MBA Programs 2014 by Canadian Business magazine

The Sardul S. Gill Graduate School at the Gustavson School of Business was highlighted in the 2014 Canadian Business magazine top MBA programs due to its strength in international business. With consulting projects in countries such as India, China, and Brazil or graduate exchanges at 32 different schools around the world, Gustavson is a leader in international business education. Joint degrees are also offered with the Thunderbird School of Management and the EDHEC in France. Gustavson also offers the only service management specialty program in Canada.

How Gustavson is celebrating in 2015

The impact of offering entrepreneurship training in developing democracies, exploring the power of trust and "friend of mine awareness" when building a brand, while uncovering the most trusted brands in Canada, expanding global partnerships and continuing to showcase the importance of teaching the skills that will help students create sustainable, innovative businesses in the collaboration economy, are all on the horizon as Gustavson School of Business sets the foundation to celebrate its next 25 years. World Gustavson Day, top 25 alumni to watch, and world-renowned record producer and philanthropist David Foster recognized as the 2015 Distinguished Entrepreneur will just be the icing on the cake! 

About The Gustavson School of Business at UVic

At the Gustavson School of Business, we see things differently. We want to pioneer business education that creates sustainable value and develops global business leaders who can help create a better world. The quality of our program is reflected in the thought leadership our professors bring to the classroom. We're a relatively small business school, with about 1,100 students, faculty and staff. In our Executive Programs, we address the management training and educational needs of employers domestically and globally, in both the private and public sectors. Gustavson is a growing, dynamic business school with a bright future ahead.

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