SOURCE: Shark Communications

Shark Communications

January 07, 2010 11:46 ET

Successful Hotel Internet Marketing and Social Media Marketing From Shark Communications Continues With New Hotel Website for The Woodstock Inn & Resort

BURLINGTON, VT--(Marketwire - January 7, 2010) - Branding, marketing, and interactive agency Shark Communications has launched a new website for The Woodstock Inn & Resort, Woodstock, Vermont as part of its hotel internet marketing program.

The new website was designed by Shark on a state-of-the-art content management system with large-scale use of photographic images, user-controlled photo viewers, and a booking engine from the Preferred Hotel Group that is always visible and accessible to website visitors. The new website is part of Shark's overall hotel internet marketing program for The Resort that includes a mix of positioning, branding, and the coordinated use of online hotel marketing and social media management and advertising.

Shark makes extensive use of landing pages in hotel internet marketing. First creating and launching The Resort's "Wake Up In Woodstock" landing page that features current Vermont get-away packages while linking directly to other marketing landing pages and to the new hotel website. The hotel's landing pages are highly optimized; are marketed via Search Engine Marketing (SEM), popular social media sites such as Facebook and Twitter; and continue to serve as fast, efficient, and highly effective lead generation and online hotel marketing strategies.

Shark Communications is a contemporary communications agency that unites more than 20 years of award-winning creative work with leading web development and online marketing services. Under the creative direction of Peter Jacobs, the agency's work in a variety of media has received creative recognition in numerous shows and trade publications.

Shark's work for The Woodstock Inn & Resort recently won a 2009 Adrian Award from the Hospitality Sales & Marketing Association International (HSMAI). To learn more about hotel internet marketing, online, and social media marketing from Shark, visit: To see the latest work from the Vermont marketing agency, contact Peter Jacobs or visit the agency's Vermont marketing blog at

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