VANCOUVER, BRITISH COLUMBIA--(Marketwired - Dec. 10, 2013) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Mobio has signed on American television personality, fashion designer, model and actress Kim Kardashian as a social media influencer. Kim is best known for her role in the reality television series Keeping Up with the Kardashians and the clothing collections she launched with sisters Kourtney and Khloé. Kim is a global sensation and has nearly 19 million Twitter followers and more than 15 million likes on Facebook.
The successful launch of Mobio INsider on December 1st convinced Kim Kardashian of its value and impact in connecting with fans. Kim will now join our other celebrity influencers to engage her fans in a rewarding experience that allows them to help in the creation of her social media content by making requests for photos and answers to popular questions. Mobio INsider allows influencers to build upon fan suggestions to produce widely sought after and in-demand content. This reduces the noise and sheer volume of requests received by Influencers and identifies popular requests that will have the greatest reach and positive impact for online fans.
"As an early adopter of new social media platforms, I can see how Mobio INsider fills a gap and adds more meaning for my fans when liking my content. I'll more easily be able to identify top fans, publicly recognize them and respond in real-time with requested photos. I'm happy to lend a hand and am hopeful that my fans will enjoy Mobio as much as I do! Follow my twitter stream @KimKardashian to find out when I launch on Mobio," said Kim Kardashian.
Mark Binns, president of Mobio, said, "We're excited to welcome Kim to the Mobio family. She is a social media leader, pure and simple, and her addition clearly shows that our technology and platform brings significant value to the biggest stars on the planet and their fans. Her more than 33 million followers are about to have a chance to interact directly with their idol thanks to Mobio."
About LX Ventures
LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobio.net.
ON BEHALF OF THE BOARD, LX VENTURES INC.
Mike Edwards, CEO
CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.