SOURCE: Aberdeen Group

Aberdeen Group

July 08, 2010 11:37 ET

Successfully Using DLP to Find (and Defend) Your Sensitive Data

Solutions That Combine the Highest Accuracy for Identifying Sensitive Data on the Front-End, and the Broadest Flexibility for Enforcing Security Policies on the Back-End, Drive Top Results

BOSTON, MA--(Marketwire - July 8, 2010) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of its fourth annual study on data loss prevention (DLP) which shows that the companies achieving top results successfully use content-aware technologies to identify sensitive data across multiple channels, and to invoke a range of remediation options to enforce their established security policies. In doing so, they reap the substantial benefits of fewer actual incidents of data loss or data exposure, fewer audit deficiencies, and lower operational cost.

Compared to all others, the top performers in the study support 48% higher scale based on the number of employees, and 15% higher volume of data at rest in back-end systems. The top performers experienced 75% fewer incidents of data loss / exposure, and more than 80% fewer audit deficiencies, avoiding millions in related costs. At the same time, the top performers are spending 24% less for their data protection initiatives on a per-employee basis, a cost savings of about $40 per person per year. Said another way, the leading companies are establishing a cost-based business case for their data loss prevention initiatives by being not only more effective, but also more efficient.

"Security practitioners are tasked with the challenge of supporting the organization's boundless appetite for increased collaboration as a boost to overall productivity, while simultaneously protecting and managing their sensitive information according to the relentless requirements for risk, audit and compliance," commented Derek E. Brink, vice president and research fellow for IT Security, Aberdeen Group. "Leveraging content-aware technologies to improve the organization's ability to both share and protect its sensitive data is an immediate opportunity for IT Security to act as a vitally important enabler for supporting the strategic objectives of the business."

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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