February 23, 2011 09:30 ET

SUFFER and Frank Mir to Launch Summer Collection and Product Tour at Hooters

LAS VEGAS, NV--(Marketwire - February 23, 2011) - SUFFER (PINKSHEETS: SUFF) today announced it has planned a Meet and Greet, Product Launch and UFC Viewing party Saturday, February 26th at Hooters Hotel and Casino Las Vegas.

Joseph Lewis, President, stated that Suffer Apparel is already available for sale at the hotel, and this Saturday a signing featuring Two Time UFC Heavyweight Champion Frank Mir is planned from 4pm-6pm at Tito Ortiz's Punishment MMA Store. Afterwards Suffer and Frank Mir will host a UFC viewing party.

This is the beginning of a Product Awareness Tour; we are setting dates at several retailers including MMA Fight Shops, Hooters and Gold's Gym in areas such as Las Vegas, New York and Los Angeles. Our goal is to achieve the maximum exposure for the Suffer brand leading up to UFC 130 where Frank Mir is facing Roy Nelson.

About Hooters
Hooters of America, Inc. is the Atlanta-based operator and franchiser of over 455 Hooters locations in 44 states in the U.S., Argentina, Aruba, Austria, Australia, Brazil, Canada, Chile, China, Colombia, Costa Rica, Dominican Republic, England, Germany, Greece, Guatemala, Korea, Mexico, Paraguay, Panama, Peru, Philippines, Singapore, South Africa, Spain, Switzerland, Taiwan, Venezuela and the Virgin Islands. The privately held corporation owns 120 units.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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