December 16, 2010 06:30 ET

SUFFER Apparel Company Updates

LAS VEGAS, NV--(Marketwire - December 16, 2010) -  SUFFER (PINKSHEETS: SUFF)

SUFFER President Joseph Lewis today announced the following updates related to SUFFER.

-Symbol Change
SUFFER was granted a symbol change from FINRA and is now trading under SUFF. Management is excited to now have a symbol that relates more closely to the company name. SUFFER has been working on marketing material for its products that will showcase its new symbol in anything it has a chance to.

SUFFER recently updated The new website is already showing results as it is much easier to navigate than the previous site. We have also begun to produce videos to be featured on the new website to promote its products, and keep customers on the site for longer periods of time.

-Price Structure
SUFFER has completely revamped its price structure to fulfill requirements of large retail chains and online stores. Our new price structure will have shirts retailing from the $20 to $30 range.

-Status of LOI
The status of the LOI with the Canadian distributor is still alive. SUFFER and the distributor are still working on ways to promote the company in Canada prior to moving forward. Most Likely the LOI will move forward sometime around April 2011 as the UFC will be hosting a fan expo in Toronto Canada for UFC 131. This would be a terrific venue to launch SUFFER in Canada. Currently there are several locations that are selling online in Canada, including the company site

-OTCmarkets / Pinksheets Update
SUFFER will be submitting information to OTCmarkets this week to begin the process of becoming current.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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