SOURCE: SUFFER

SUFFER

December 29, 2010 11:45 ET

SUFFER Apparel Signs Letter of Intent With Gold's Gym

LAS VEGAS, NV--(Marketwire - December 29, 2010) - SUFFER (PINKSHEETS: SUFF)

SUFFER President Joseph Lewis today announced that SUFFER has an signed a Letter of Intent with Gold's Gym to sell its apparel and fight gear line in Gold's Gym Locations. Furthermore Mr. Lewis anticipates the first order to possibly arrive today.

SUFFER Director Frank Mir also stated, "Gold's Gym in itself is a great place to promote and market our merchandise, furthermore Gold's also has been adding Tapout Training Centers to some of its locations due to the demand for people wanting to incorporate Mixed Martial Arts into their workout regimen. This is a great fit for us and we plan on promoting SUFFER by hosting live events at their clubs early in the first quarter 2011."

SUFFER recently launched its enhanced apparel website now offering a large selection of "SUFFER" brand merchandise and soon to follow "Fight Gear" products. www.sufferapparel.com

About Gold's Gym
More than 45 years ago, Joe Gold opened a modest fitness center in Venice Beach, California and began a tradition of commitment, passion and dedication that is now practiced at more than 600 locations worldwide. For more information please see www.goldsgym.com

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