March 11, 2011 09:45 ET

Suffer Appoints Josh Smith as Operations Director for Suffer Nutrition Division

LAS VEGAS, NV--(Marketwire - March 11, 2011) - Suffer, (PINKSHEETS: SUFF) today announced the appointment of JOSH SMITH as Operations Director for the "Suffer Nutrition" division.

Suffer President, Joseph Lewis, today proudly stated, "We are pleased to state that Suffer is about to enter the Multi Billion Dollar Sports Nutrition Marketplace, we plan on providing already existing popular brands as well as utilizing Josh Smith's expertise in formulating our own line of supplements in the near future."

Mr. Lewis further stated," Adding a nutrition division to Suffer simply makes sense. According to our research, most of our existing consumer base already purchase nutrition supplements. Once this division is established, we feel it will add great shareholder value. Recently it was reported that BSN was sold for $144 Million."

Josh Smith comes to the company with over 20 years experience in the Sports Nutrition Industry. Starting out with companies such as Twinlab in areas such as distribution and sales, Mr. Smith progressed into the area of Nutrition Research and Development. Part of our agreement involves Smith bringing several supplements he has in development that Suffer can name brand, including one that uses Astaxanthin. Astaxanthin has recently gained popularity after being brought mainstream by Dr. Oz.

Information regarding BSN sale

Information regarding Astaxanthin

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