SOURCE: SUFFER

SUFFER

January 12, 2011 11:00 ET

SUFFER Appoints Kevin James as Operations Director for SUFFER Media Division

LAS VEGAS, NV--(Marketwire - January 12, 2011) - SUFFER (PINKSHEETS: SUFF) today announced the appointment of KEVIN JAMES as Operations Director for the "Suffer Media" division.

Suffer President, Joseph Lewis, today proudly announced the appointment of Kevin James to the Suffer Media Division, and stated, "With the increasing exposure and demand for media applications for Celebrity and upcoming UFC fighters and events, the company has been receiving a multitude of diversified requests for media based promotional material for both the company's celebrity and upcoming fighters."

Mr. Lewis further stated, "This type of exposure now requires full time qualified personnel to process and co-ordinate the daily requests now being experienced by Suffer's Apparel division for marketing campaigns and promotional products. Mr. James has an extensive marketing background both domestically and internationally that we look forward to utilizing."

Suffer Media will now manage all aspects of the Suffer's Fighters promotions, support materials, radio and TV hosting and interviews, in addition to the co-ordination, production and supply of all promotional materials need along with branding awareness for the company's "Suffer Apparel" clothing and fight gear lines.

About Suffer:

SUFFER APPAREL: Suffer Apparel is the unit of SUFFER that designs and produces clothing for retail. Currently clothing is being produced catering to the MMA fan base for both Men and Women since SUFFER Director FRANK MIR has a large fan base in MMA, and expose the brand for faster growth. The company is in design phase for juniors / Kids, and is looking to expand into the Jewelry market as well. The apparel unit of SUFFER is the main revenue producing unit. Most sales come in the form of wholesale orders from retail establishments, and from the website www.sufferapparel.com where an array of products ranging from Tee Shirts, Fight Shorts, Hoodies, and Thermals. The company is also pursuing other extreme sports such as skateboarding and motocross to market its apparel line.

SUFFER MEDIA: Operates the marketing side of SUFFER, and produces periodicals and videos to cross promote SUFFER products and its Athletes. Currently Suffer Media has released a magazine that was completely funded by ad placement. Suffer Media is developing so called Mini Magazines for each of its fighters that can be used at autograph signings. The Mini Magazines will also have paid advertising and ads for SUFFER products as well as information about SUFFER. The magazine can be viewed on www.suffermagazine.com

SUFFER TRAINING CENTER: The Suffer Training Center serves as a private facility for members of the UFC, STRIKEFORCE, as well as other MMA promotions to train and test new equipment being developed for resale by SUFFER. The center is not publicly accessible in order to conduct Research and Development without risk of our products being compromised. In addition to Research and Development, the SUFFER Training Center also serves as a facility for the filming of promotional and Training MMA Videos. The company's strategy here is to use the center as 1) A marketing tool to promote out websites and products 2) A tool to sign prospective athletes that would like to train at the center and be sponsored by SUFFER, and be able to show a history of professional use of any products we end up producing.

SUFFER FIGHT GEAR: SUFFER FIGHT GEAR is currently in its final design phase with an expected launch in 2011. The company expects to license out its name to a certain gear manufacturers that already have distribution in place, as well as put out the line of training gear that is being used at the SUFFER TRAINING CENTER. Initially the company plans to sell bags, gloves, mouthguards, pads, fight cages, mats.

Additional Updates:

Suffer uploaded its initial Disclosures and Financial information to Pink Sheets (OTC Market) and is expected to be upgraded to a higher tier within days.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

SUFFER: www.sufferapparel.com

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