March 03, 2011 08:45 ET

Suffer Media Announces Production of TV Advertising Spots

LAS VEGAS, NV--(Marketwire - March 3, 2011) - SUFFER (PINKSHEETS: SUFF) today announced the company has begun production for several television advertising spots for nationwide distribution.

Suffer Media Director Kevin James stated the Company has begun the production process for creating multiple 30 second ad spots to air on networks such as Spike TV, ESPN, VERSUS, MTV2, CNBC, CNN, and BLOOMBERG. The ads will feature Suffers products being used by MMA Fighters such as Frank Mir, Robert Drysdale and other upcoming fighters.

Kevin James further commented, "We are trying to accomplish several goals with this campaign":

First, Product Awareness -- Channels such as ESPN, SPIKE TV, and VERSUS provide direct access to our consumer demographic as they either air UFC events or are sports related. MTV2 was included since they are beginning to air the Bellator Fighting Championships.

Second, Company Awareness -- Not only do channels such as CNBC, CNN, and BLOOMBERG have viewers that may be interested in Suffer products, but they also have viewers that may be interested in the publicly traded side of Suffer. With the recent buyout of competitors such as TapOut and Silver Star many investors may be interested in knowing that there is a publicly traded MMA Apparel Company.

Additionally Mr. James stated the ads are also being designed in a way that allows for use on radio when the company decides to pursue that medium.

The company expects ads to run in Q2 2011.

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Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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