SOURCE: SUFFER

SUFFER

January 21, 2011 09:35 ET

SUFFER Obtains OTC Pink Current Information Tier Status on OTCMarkets (Pinksheets), Achieving Its First Goal Towards Becoming a Fully Reporting Company

LAS VEGAS, NV--(Marketwire - January 21, 2011) -  SUFFER (PINKSHEETS: SUFF) is a publicly traded company engaged in the manufacture of wholesale and retail diversified lines of Mixed Martial Arts Apparel, Fight Gear and Training Videos.

The company's Media division today announced management-received notice from OTCMarkets on Thursday, January 20th, 2011 that the Company's reporting status was going to be upgraded to "Current Information."

The Board of Directors implemented the first Phase of their transparency plan by retaining William Doran Sr., Esq. as counsel and prepared the initial disclosure statement and opinion letter for OTCMarkets. On Tuesday, January 11, 2011, the Board of Directors submitted all required documents with OTCMarkets in an effort to bring the company's financial and operational information current. The Board is pleased to announce that as of January 20, 2010 all documents have been reviewed and accepted as "Current Information" by OTCMarkets.

President Joseph Lewis received email confirmation Thursday afternoon stating the following information:

"We have finished processing your disclosure and attorney letter for the period ending September 30, 2010. Your company will be moved to the OTC Pink Current Information Tier before the next market open."

President Joseph Lewis further stated, "Providing current information will allow shareholders to get an enhanced view of the company's financials and operations. In addition this information should open the door for more broker dealers and clearing firms to allow the trading of the Company's common stock. This was the first phase of our goal to become a fully reporting company.

"Having current information builds a bridge between the company and its shareholders. Our goal is that shareholders are fully aware of how their investment dollars are being spent. As the Company continues to grow, shareholders will be able to follow as their shareholder value increases."

The company's status and reports can be viewed on OTCMarkets (Pinksheets) website www.otcmarkets.com

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

SUFFER: www.sufferapparel.com

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