SOURCE: SUFFER

SUFFER

July 08, 2011 16:13 ET

Suffer Receives Purchase Order From Gold's Gym Fitness Alliance for Fight Gear and Is Setting Dates for a Seminar Tour

LAS VEGAS, NV--(Marketwire - Jul 8, 2011) - SUFFER (PINKSHEETS: SUFF) today announced that the Company has received an order from Gold's Gym Fitness Alliance to purchase its new line of fight gear.

Suffer President Joseph Lewis stated, "We are very excited to receive the order for our new line of gear from Gold's. They have been very supportive of our sport and our brand. We look forward to growing our relationship long-term with the Company."

Suffer is arranging a seminar/product tour starting out in the Southwest United States in San Diego this August. Suffer will issue a news release with the specific date once it's set. Gold's Gym Fitness Alliance also plans to host Radio Remotes at some of the event locations to promote the products.

About SUFFER

Suffer is engaged in the Design, Manufacture and Distribution of fine Men's and Women's Apparel related to MMA (Mixed Martial Arts). The Company also produces a line of Fight Gear and Media related to MMA. Currently its products are sold online on its website www.sufferapparel.com and retail outlets such as Gold's Gym. The company has been pursuing international expansion in areas such as South America, Canada, and Asia.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

SUFFER: www.sufferapparel.com

E-Mail: Investor Relations: IR@SUFFERAPPAREL.COM

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