SOURCE: SUFFER

SUFFER

April 07, 2011 13:26 ET

SUFFER Signs 2.5 Million Dollar MOU for Distribution in Mexico

LAS VEGAS, NV--(Marketwire - April 7, 2011) - SUFFER (PINKSHEETS: SUFF) today announced that the company has signed a Memorandum of Understanding valued at a minimum of 2.5 Million Dollars with a Distributor in Mexico.

Joseph Lewis, President of Suffer, stated, "Mexico is a market that the UFC is pursuing pretty hard right now. The UFC has talked about possibly hosting an event in Mexico City. We want Suffer to be ready when Latinos start to follow MMA more."

Recently Suffer announced that Fernando Vargas has been at the Suffer Training Center. He is a fan of MMA and has a great following in Mexico. We hope to use him as well as additional MMA athletes to promote out apparel line in Mexico.

Some of the terms of the MOU are for a minimum sale to be 2.5 Million Dollars, and to allow the group to distribute Non-Exclusively to their network online as well as up to 300 stores in Mexico and to other areas of South America excluding Brazil, where we have another distributor already in place.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

SUFFER: www.sufferapparel.com

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