March 01, 2011 10:35 ET

Suffer Signs LOI With a Global Fitness Chain to Open Training Centers Throughout the USA

LAS VEGAS, NV--(Marketwire - March 1, 2011) - SUFFER (PINKSHEETS: SUFF) today announced that the company has signed a Letter of Intent allowing a global fitness chain to establish Ninety Eight SUFFER TRAINING CENTERS throughout the United States including options in other countries.

The locations will feature an area where students will be taught Mixed Martial Arts classes including but not limited to areas of Jiu-Jitsu, Muay Thai, Kenpo Karate, Wrestling, Judo, and Boxing. Locations will also have a retail area to sell apparel and gear produced by Suffer.

Heading the task of quality control will be Suffer Director, Frank Mir. He will be establishing the curriculum and standards for each school and/or instructor to follow.

Suffer President Joseph Lewis stated, "Given the current popularity of MMA and UFC there is an opportunity to grow this to a large revenue stream. Initial estimates given to us by the fitness chain are in the range of 10-15 million dollars possible revenue per year."

Suffer started marketing its affiliate program in January 2011. The program works in a couple different ways: first for those wishing to open up an entirely new location, and second for current gym owners wishing to incorporate Mixed Martial Arts into their curriculum. Depending on the level of participation, affiliates are permitted to use the Suffer name to market its school(s), are provided with Suffer approved curriculum, and are guaranteed appearances by Suffer Fighters and Trainers.

Suffer charges a percentage of gym dues related to the MMA facility, as well as fees related to use of the Suffer name, curriculum, appearances and placement in advertising.

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