SOURCE: SUFFER

SUFFER

April 20, 2011 10:45 ET

SUFFER Signs Multi-Million-Dollar MOU for Trademark Licensing in Canada

LAS VEGAS, NV--(Marketwire - Apr 20, 2011) - Suffer (PINKSHEETS: SUFF) today announced that the company has signed a Memorandum of Understanding with anticipated value in the millions of dollars.

Joseph Lewis, President of Suffer, stated, "Canada is one of the strongest markets in MMA. In fact the UFC is holding its Fan Expo in Toronto late this month in conjunction with UFC 130. It is the first MMA event held by the UFC in Ontario since they made the sport legal. Canada was already one of the, if not the, biggest consumers of MMA related merchandise after the US. Now it is only going to get better. Frank Mir is going to Canada for the Expo to help promote Suffer."

Terms of the MOU call for Suffer to allow a Canadian Company use of trademark rights related to Apparel. Suffer would design the Apparel in the United States, but the actual production and distribution would take place in Canada. Suffer would retain a percentage of the Gross Sales Revenue, and would provide access to its athletes such as Frank Mir, Robert Drysdale, and Fernando Vargas for promotional events. Suffer will also collaborate with the company to air television ads throughout Canada that Suffer has recently been producing.

Suffer will retain its right to market to existing storefronts that it currently distributes to. Suffer also retains the rights to market any other non-related product such as products from the Media division.

Suffer's Projected Annual Revenues from the Canadian Company

Use of Trademark associated with apparel (T-Shirts, Hoodies, Hats, etc.)

$20,000,000 in projected Sales$2,500,000 Suffer's Retained Percentage

Use of Trademark associated with approved Fight Gear

$5,000,000 in projected Sales$500,000 Suffer's Retained Percentage

Per terms of the MOU we may not disclose the name of the Canadian Company. The Company Manufactures and Distributes clothing throughout Canada. Their distribution network reaches approximately 989 stores.

Other Suffer News

Suffer Director Frank Mir will be hosting a Suffer/Frank Mir knock out poker tournament tonight with UFC Poker. There is $1000 in prizes. Go to www.ufcpoker.com to sign up.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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