SOURCE: SUFFER

SUFFER

May 24, 2011 11:23 ET

SUFFER Signs Multi Million Dollar Trade Mark Licensing and Distribution LOI in China

LAS VEGAS, NV--(Marketwire - May 24, 2011) - SUFFER (PINKSHEETS: SUFF) -- Suffer today announced that the company has signed a Letter of Intent with a China based Manufacturer and Distributor with anticipated values in the millions of dollars.

Joseph Lewis, President of Suffer, stated, "The Company has been accepting orders in China for some time, and the UFC recently announced during their summit that they are spending money to promote the sport there. As China's economy continues to grow leaps and bounds we want to be part of it. MMA is very popular there."

Suffer is presently working with several retailers to arrange a product tour featuring its fight team including Frank Mir. The company expects the tour to take place sometime in the fourth quarter of 2011.

Some of the Terms of the LOI call for Suffer to allow the China based Manufacturer and Distributor the use of trademark rights related to Apparel and Fight Gear. Suffer still designs the Apparel in the United States, but the actual manufacturing and distribution would take place in Mainland China. Suffer will retain a percentage of the Gross Sales Revenue, and agrees to provide access to its athletes such as Frank Mir and Robert Drysdale.

  • Suffer's Projected Annual Revenues from the China Based Company
  • Use of Trademark associated with apparel (T-Shirts, Hoodies, Hats, etc)
  • $30,000,000 in projected Sales -- $3,000,000 Suffers Anticipated Retained Percentage
  • Use of Trademark associated with approved Fight Gear
  • $5,000,000 in projected Sales -- $500,000 Suffers Anticipated Retained Percentage

Other SUFFER News
The company has recently updated OTCMarkets. Please visit OTCMARKETS.COM to view out latest financial report.

The Company has recently updated its website. Please Visit www.sufferapparel.com

About SUFFER
Suffer is engaged in the Design, Manufacture and Distribution of fine Men's and Women's Apparel related to MMA (Mixed Martial Arts). The Company also produces a line of Fight Gear and Media related to MMA. Currently its products are sold online on its website www.sufferapparel.com and retail outlets such as Gold's Gym. The company has been pursuing international expansion in areas such as South America, Canada, and Asia.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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