SOURCE: SUFFER

SUFFER

April 27, 2011 09:57 ET

SUFFER Signs Multi Million Dollar Trademark Licensing LOI in UK Along With Roadshow Seminar/Product Tour

LAS VEGAS, NV--(Marketwire - Apr 27, 2011) - SUFFER (PINKSHEETS: SUFF) today announced that the company has signed a Letter of Intent with a UK based Distributor and is planning a roadshow promotion tour.

Joseph Lewis, President of Suffer, stated, "MMA fans in the UK have been ordering their products online via our website for quite some time. With this expansion of our distribution network we look forward to SUFFER being placed in retail storefronts throughout the UK. We have also been working with a promo company, NJM Promotions, to line up dates for Frank Mir to host Suffer Training Seminars and Product Tour."

Terms of the LOI call for Suffer to allow the UK based Manufacturer and Distributor the use of trademark rights related to Apparel and Fight Gear. Suffer would design the Apparel in the United States, but the actual manufacturing and distribution would take place in the UK. The company distributes various merchandise and product lines in approximately 500 European stores. Suffer retains a percentage of the Gross Sales Revenue, and would provide access to athletes such as Frank Mir, Robert Drysdale, and Fernando Vargas for promotional events.

Suffer also plans to edit its video commercials to be able to air Television ads in the UK.

Suffer Director Frank Mir stated, "Suffer as also been working with the promotional company, NJM Promotions, to line up dates in late July for Suffer Training Seminars and a Roadshow Product Tour. I will be hosting the Seminars and look forward to going over to the UK."

Suffer's Projected Annual Revenues from the UK Company

Use of Trademark associated with apparel (T-Shirts, Hoodies, Hats, etc)

$10,000,000 in projected Sales$1,500,000 Suffer's Retained Percentage

Use of Trademark associated with approved Fight Gear

$2,000,000 in projected Sales$200,000 Suffer's Retained Percentage

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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