July 12, 2011 10:28 ET

SUFFER Welcomes Aggressive Short Selling Position in Record Volume Trading Days

LAS VEGAS, NV--(Marketwire - Jul 12, 2011) - SUFFER (PINKSHEETS: SUFF) announced today that their stock volume through yesterday, Monday, July 11th is at record levels due to fundamental developments of the Company and also announces record setting short position volume.

Over the last several weeks, Suffer has issued several fundamental news announcements. Our quality products, design and marketing have coupled to improve online and wholesale orders that we foresee growing in the future.

Suffer Stock has traded record volume recently which has created a very large percentage short position recorded with FINRA at

Company President Joe Lewis stated, "This short position comes as a surprise to the Company and to me, quite frankly I'm unsure about what they are thinking."

Mr. Lewis further commented, "I welcome this short position as long as these short sellers and traders comply with SEC, REGSHO then I'm totally fine with it. It's part of our market place and short selling occurs. Short sellers can be your worst enemy but can quickly become your best friends. I must protect our shareholders' interest as best possible but most importantly continue to execute our business plan to the fullest and make our company grow. Suffer is currently working on several LOIs for purchases in areas such as Brazil, the UK, Canada, and China. Recently the Company announced an order from Gold's Gym Fitness Alliance that will put our Training Gear in their stores. Our media division has an NDA agreement dealing in the production of a Major Motion Picture. All of these new developments which haven't been formally announced yet along with our existing relationships hopefully will make for an extremely interesting second half of the year.

"I'll continue to work diligently for our shareholders to increase stock valuations and to show strong fundamental reasons for short sellers to cover their positions and stay away from our stock."

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