SOURCE: Content Checked Holdings Inc.

Content Checked Holdings Inc.

August 18, 2016 08:00 ET

SugarChecked Is Educating At-Risk Consumers One Scan at a Time

This Indispensable Tool Is Playing a Role in Promoting Healthier Lives

LOS ANGELES, CA--(Marketwired - Aug 18, 2016) - Content Checked Holdings, Inc. (OTCQB: CNCK), a revolutionary marketplace for people with dietary restrictions and the manufacturers who cater to them by creating and introducing easy to use smartphone apps, today highlights its SugarChecked app and its positive implications for individuals who are living with diabetes. According to the American Diabetes Association, 86,000,000 Americans are pre-diabetic and, per the Center for Disease Control, two-thirds of adults are overweight or obese which increases their risk of developing type 2 diabetes.

"Diabetes is a killer. And while development of the disease is multifactorial, the primary culprit is lifestyle, specifically poor dietary habits, including overconsumption of empty-calories like refined and added sugar," says Andrew James Piece, MS, RD, CSSD at Content Checked. "SugarChecked is a great tool to educate users on-the-go about how much and what type of sugar is actually in the foods they're regularly purchasing and consuming. SugarChecked identifies four types of sweeteners with a simple scan of the barcode in over 70 percent of products available in the U.S."

Pierce points out, "While public health agencies attempt to provide guidelines on sugar consumption, it can be very difficult to apply that information into your daily food choices. For example, both the American Heart Association and World Health Organization recommend limiting added sugar to between 20 and 36 grams per day. That sounds practical unless you're aware of the fact that one can of soda has 40 grams. A crucial step a person can take towards reducing disease risk and preventing the development of diabetes is to be an informed consumer. Knowledge is power!"

There are numerous factors that contribute to the development of diabetes. "Bombarding the body with sugar leads to insulin surges. Insulin is a fat-storage hormone so high levels circulating throughout the body will result in excess weight. If this pattern persists, obesity will be the outcome. Since the consumption of high-sugar foods can send the body's entire regulatory balance out of whack, the end result is metabolic disease. It may sound simple, but eating too much sugar can be indirectly linked to the development of diabetes," Pierce explains.

People with diabetes are faced with increased healthcare costs as well, including medications and more frequent doctor checkups, as well as potential complications from non-compliance, such as renal failure, blindness and neuropathy. As a result, diabetics and their insurance carriers are liable for long-term costs associated with the disease. Financially speaking, the American public is shouldering the $322 billion cost of treating those with diabetes and pre-diabetes, according to the American Diabetes Association. 1 in 3 Medicare dollars is spent treating those with diabetes, while people diagnosed with diabetes have healthcare costs that are 2.3 times higher than those who don't.

The SugarChecked app serves as a valuable tool for insurance companies, as its primary focus is to educate users to make more informed dietary decisions by alerting them to four types of sweeteners in packaged foods -- added sugars, sugar alcohols, artificial sweeteners and low-calorie sweeteners. Insurance companies would greatly benefit from including SugarChecked in corporate wellness initiatives to assist its members in maintaining a healthier lifestyle. SugarChecked's powerful message that prevention is key goes hand in hand with the intended mission of insurance companies -- to keep members healthy and lower the risk of metabolic diseases, like Type 2 Diabetes.

SugarChecked is currently available in the iOS App Store and Android Google Play Store free of charge. Later this fall, the app will offer users additional features to connect directly with certified nutritionists and gain access to an extensive database of tailored recipes.

About Content Checked
Content Checked is the parent company of a family of mobile applications for individuals with specific dietary requirements, currently focusing on food allergies and intolerances. As a revolutionary marketplace, Content Checked helps improve the lives of people with dietary restrictions and the manufacturers who cater to them by creating and introducing easy-to-use smartphone apps.

For additional information, please visit www.contentchecked.com and watch this impactful video "A Deadly Duet: Sugar and Diabetes."

Below is recent coverage of SugarChecked, illustrating its presence in the market:

TV Coverage

Halo Halo With Kat Iniba
Interview with Dr. Amy Lee about SugarChecked
https://www.youtube.com/watch?v=jkTVUmOere8

KTLA 5 Morning News
Interview with ContentChecked's RD Tory Tedrow about SugarChecked
http://ktla.com/2016/03/16/sugarchecked-phone-app/#ooid=MxOGMzMjE68InPYPi_hy6Qm9kz6GVCLY

Fox 5 Las Vegas News
SugarChecked Coverage
https://youtu.be/l2Jgnl5Vqyw

Online Coverage

LatinaGeeks.com
Take Control of Your Health with the SugarChecked App
http://latinageeks.com/take-control-of-your-health-with-the-sugarchecked-app/?utm_content=buffer6df2d&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Z Living
Foods That Sneak Sugar Into Your Weight-Loss Plan
http://www.zliving.com/fitness/weight-loss/foods-that-sneak-sugar-into-your-weight-loss-meal

Bustle.com
7 Tips To Cut Back On Sugar - #4
http://www.bustle.com/articles/136602-7-tips-to-cut-back-on-sugar-because-it-can-be-hard-to-give-up

Reviewed.com
Cutting Back on Sugar? There's an App for That
http://ovens.reviewed.com/features/cutting-back-on-sugar-theres-an-app-for-that?utm_source=usat&utm_medium=referral&utm_campaign=collab

Forward-Looking Statements:
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential", "possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company's business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2015, the Company's Quarterly Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.

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