December 13, 2011 12:13 ET

Sui GENERIS Debuts Online Store Showcasing Premium Pieces, Collectibles, and Brand New Items From Iconic Designers

Sui GENERIS Online Expands Its One-of-a-Kind Collection to National Customers; Celebrates With Limited-Time Offer of 15 Percent Off Online Purchases Over $200

SAN FRANCISCO, CA--(Marketwire - Dec 13, 2011) - Sui GENERIS today announced the debut of its online store, broadening Sui GENERIS' hard-to-find and rare consignment treasure-trove from the heart of the Castro to national customers. The online store adds to a year of extensive growth for Sui GENERIS in 2011, including the opening of a new men's store and its first women's boutique.

The new online store combines the unique styles, superior garment condition, and expert curation found at Sui GENERIS, with the ease of shopping online. Items online include premium and iconic "finds," rare pieces, collectibles, and brand new items from top designers, including Chanel, Alexander McQueen, and Christian Dior. Within the online store, customers can now view items categorized by designer, identify 'wish-list' items for future consideration, email gift ideas to friends and family for items they would like to receive, and also purchase gift certificates for use online or at the physical Sui GENERIS locations.

To celebrate the launch of the new online store, Sui GENERIS is offering a limited-time offer of 15 percent off online purchases over $200, ending December 25, 2011 (Code: SG2011XMAS). Local residents can purchase items online and either ship or pick up at the store. All other orders are shipped UPS either to the buyer or alternate contact address, with free gift wrapping as an option upon check-out. To start shopping, click here.

Kicking off the Fall/Winter season, the online store features a holiday editorial fashion shoot from photographer Cecilia Austin, with art direction and styling by Ken Baldwin, featuring Ford Models. Seasonal, editorial shoots will include the latest acquisitions for sale in the online store. The next collection of photos is set for Spring/Summer. With an average of approximately 300 items on the site at any given time, new items are added frequently, allowing customers near and far to continually discover the most recent finds.

Sui GENERIS offers a unique shopping experience with quality designer consignment and vintage, as well as new fashion. Through their strong relationships with renowned designers, fashion sales associates, in-store clients, and consigners in downtown San Francisco's Union Square shopping district they continually acquire excellent both new and second-hand designer fashion and accessories.

"The new online store is an incredible opportunity to showcase and deliver more great fashion to an even wider audience," said Miguel Lopez, co-owner, Sui GENERIS. "Current and new customers alike can confidently purchase online with the knowledge that it is the same quality, hard-to-find consignment and vintage collection that makes our stores renowned in San Francisco."

With a focus on high-end designers and superior garment condition, Sui GENERIS selectively curates, rather than just buys, merchandise to provide a one-of-a-kind collection for customers. For more information, please visit

Contact Information

  • Media Contacts:
    Aaron Wessels
    Point Bl_nk Communications for Sui GENERIS
    M: 415-378-8090
    Email Contact