May 22, 2012 11:28 ET Releases 2012 Consumer Luggage Report

Survey Results Reveal That Consumers Are Shifting the Way They Approach Their Luggage Contents in Response to Baggage and Airline Fees

SUDBURY, MA--(Marketwire - May 22, 2012) -, one of the first websites in the industry to sell luggage, carry-ons, travel bags and briefcases online, has released its 2012 Consumer Luggage Report.

This is the third report of its kind produced by, with previous reports highlighting the types of luggage, suitcases and travel bags that consumers use in response to tighter security guidelines and regulations. In the 2012 Consumer Luggage Report, the focus is now on how consumers are becoming more strategic with their luggage packing decisions, and packing their bags to the brim to bypass baggage fees.

"A major trend that consumers were interested in [at the 2012 Travel Goods Show] was how to pack more into smaller spaces," said Becky Tannar, Retail Operations Manager and luggage specialist at Bretts Luggage and Gifts. This echoes the report's survey results, with the majority (84%) of respondents saying that they usually or always pack less to avoid paying extra.

The quantifiable data depicts travel and packing habits, and primary decision factors when purchasing luggage. Key findings from the report are outlined below. Download the full report here.

  • 75% of respondents admit they either have tried to or usually pack more into smaller, carry-on bags to bypass checking luggage.
  • Nearly half (42%) of respondents use smaller travel bags as a result of the changes in airline industry regarding baggage costs and regulations.
  • When traveling by plane, 74% of respondents choose airlines with limited or no baggage fees due to the increase in previous years.
  • More than 60% of respondents reported that packing, baggage fees and other luggage-related issues have impacted their travel decisions in the previous year.

In addition, consumers are more likely to spend more on durable bags than less on pieces that won't last as long. Survey respondents ranked baggage damage as one of the top two luggage-related concerns when traveling, and in response, are making more strategic purchasing decisions. CEO John Ebb says, "It's cheaper to buy a good quality bag today than four or five bags over the course of ten years," which both consumers and manufacturers are taking into consideration now more than previous years.

About the Survey
The survey was administered in March 2012, through an email-newsletter invitation, and's Facebook page and Twitter account. Results were compiled in April 2012 based on survey responses.

Since 1951, Bretts Luggage & Gifts,'s flagship store, has provided everything from luggage collections and backpacks to briefcases and computer bags. Then, in 1996, was launched -- one of the first in the luggage industry to offer its products on a global stage.

Contact Information

  • Media Contact:
    Laura Pinter
    Associate Consultant
    PR 20/20